66 customers ready to buy Electric Vehicles CarDekho OMG Survey

pThe survey was conducted with a broad objective of understanding the current state of consumer awareness interest and apprehensions related to electric vehiclesppOf late the government has been making a determined push towards electric mobility The Union Minister for Road Transport amp Highways Mr Nitin Gadkari recently asked the EV manufacturing industry to shift towards indigenous battery technologies while assuring the industry that the Government will provide all possible assistance This is a clear indication of the Governmentrsquos intention to promote the EV industry with self-reliance at the core The OEMs have already introduced several EV 4-wheeler models in the marketnbspnbspnbspppAt present EVs contribute less than 1 of total vehicles sold but has the potential to scale up to 5 within a few years In 2019-20 about 38 lakh electric vehicles were sold in India of which 58 were low-speed E3W and 40 E2WppAccording to the survey 66 of customers are willingnbspto buy Electric Vehicles out of whichnbsp53said they were strongly inclined to go electric Among those surveyed 13 are not yet ready for the transformation whereas 19 decline to go either wayppFurthernbsp68 of the customers showed their concern towards the environmentnbspand believe switching to EVs willnbsphelp reduce air pollution whereasnbsp11 amp 6nbspof respondents considerednbspdriving pleasurenbspandnbsplower maintenance costnbspas the main reason for considering a shift to EVsppThe unique opportunity created by the EV segment also comes with a fewnbspchallengesnbsp43of respondents stated thatnbspfrequent rechargingnbspwill be a big concernnbsp20nbspraisednbspconcerns on the reliability of EVs during long drives inter-city travel whilenbsp16nbspconsidered inadequatenbspinfrastructurenbspcharging stations a bigger hurdle Nearlynbsp12of those surveyed said that pricing was an important considerationppThe core objective of this survey was to gauge the consumer psyche and understand what sort of information or services from automobile OEMs could help in the buying decision Respondents suggested manufacturersnbspoffer a full list of service stations in any citynbsp accessories for easy and fast home-charging andnbspannbspextended service warranty assurancenbspfor the carppThe survey was conducted across India among potential 4W vehicle buyers Almost 40 of the respondents own an SUV and 29 own a hatchback followed by 25 owning sedansp