Usha International aiming at increasing rural revenue to 25pc by 2023-24
Kolkata Jan 23 PTI Buoyed by robust rural sector sales Usha International Ltd on Sunday said it is aiming to increase revenue from the segment to 25 per cent by 2023-24The company is also making efforts to double rural penetration in the next two to three years Usha International Senior VP Head – Rural Division Ajay Sharma told PTI The sector currently contributes 18-19 per cent to the fan and small appliance makers revenueDuring the recent festive season the companys sales in the rural markets witnessed a growth of 25 per cent it saidOur growth in rural segments has been twice that of urban areas Given the humongous size and diversity of Indias rural population it is safe to say that the value of goods and services consumed is greater in such regions We anticipate the rural belt to be a big growth driver for India in the coming five years Sharma saidOur objective is to cover towns with a population in excess of 20000 at least 50-60 per cent of those having a population of more than 10000 Ushas products are available in nearly 80000 villages he saidThe company will strive to ensure the required supply chain logistics inventories and integration of rural distribution systems as it aims to double market coverage in the hinterland the official saidWith growing mobile-led consumption in the small towns our focus is to further boost our digital market campaigns in various regional languages by increasing social media and other e-commerce platform spends he added PTI BSM RBT RBT
Kolkata Jan 23 PTI Buoyed by robust rural sector sales Usha International Ltd on Sunday said it is aiming to increase revenue from the segment to 25 per cent by 2023-24The company is also making efforts to double rural penetration in the next two to three years Usha International Senior VP Head – Rural Division Ajay Sharma told PTI The sector currently contributes 18-19 per cent to the fan and small appliance makers revenueDuring the recent festive season the companys sales in the rural markets witnessed a growth of 25 per cent it saidOur growth in rural segments has been twice that of urban areas Given the humongous size and diversity of Indias rural population it is safe to say that the value of goods and services consumed is greater in such regions We anticipate the rural belt to be a big growth driver for India in the coming five years Sharma saidOur objective is to cover towns with a population in excess of 20000 at least 50-60 per cent of those having a population of more than 10000 Ushas products are available in nearly 80000 villages he saidThe company will strive to ensure the required supply chain logistics inventories and integration of rural distribution systems as it aims to double market coverage in the hinterland the official saidWith growing mobile-led consumption in the small towns our focus is to further boost our digital market campaigns in various regional languages by increasing social media and other e-commerce platform spends he added PTI BSM RBT RBT
