Breezy Explainer: Here’s why Elon Musk suspended Twitter’s paid verification ‘blue tick’ badge

Elon Musk has chosen to delay the introduction of the “Blue Verified” badge for Twitter after much commotion and confusion. The head of Twitter announced that until there is strong confidence that impersonation will stop, the $8 subscription plan will be suspended. He also mentioned introducing distinct color checks for organizations that would be different […]

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November 22, 2022

Technology

3 min

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Breezy Explainer: Here's why Elon Musk suspended Twitter's paid verification 'blue tick' badge

Elon Musk has chosen to delay the introduction of the “Blue Verified” badge for Twitter after much commotion and confusion. The head of Twitter announced that until there is strong confidence that impersonation will stop, the $8 subscription plan will be suspended. He also mentioned introducing distinct color checks for organizations that would be different from those for individuals.

“Holding off the relaunch of Blue Verified until there is high confidence in stopping impersonation. Will probably use different colour check for organizations than individuals (sic),” Musk tweeted on Tuesday.

The previous rollout resulted in bogus accounts receiving the blue tick verification symbol

The previous rollout resulted in bogus accounts receiving the blue tick verification symbol, leading the company to temporarily remove the subscription model. The $8 plan was set for a comeback on November 29. As a result of impersonation, thousands of such accounts were suspended, including the one belonging to the comic Kathy Griffin, who had two million platform followers.

Since Musk took over, Twitter has been marking high-profile accounts with separate checkmarks and then removing them. Although its function was not made clear, it was thought that the grey checkmark was introduced to set it apart from the blue checkmark, which is available for purchase by anyone. Before announcing on Twitter, Musk held a meeting with the Twitter employees regarding the timing of the launch.

Musk reportedly talked about the future of bluetick markings in the meeting

Musk reportedly talked about the future of bluetick markings in the meeting, according to Verge, which got a hold of the meeting audio.

He was quoted as saying that “every given social media platform, no matter what it is, is going to be subject to bots and trolls unless there is some kind of payment barrier to greatly increase the cost of bots and trolls.” The Verge reported citing the meeting audio that he also informed staff members that Twitter had stopped making layoffs and would start hiring again.

In the midst of a wave of layoffs and the firing of key executives, Damien Viel, the CEO of Twitter Inc.’s French division, made the announcement that he was leaving the social media platform.

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