Editorial With Sujit Nair: Is Diwali Not Jashn-E-Riwaz??? | FabIndia
Indian clothing brand Fabindia has withdrawn an advertisement for a clothing collection – called ‘Jashn-e-Riwaaz’ – after senior BJP leaders slammed the brand and accused it of ‘defacing’ Diwali by linking the festival to an Urdu term the company has said means “celebrations of rituals/festive celebrations”.
The now-deleted social media post had this message: “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture.” In this episode of the Editorial, our Managing Editor Mr Sujit Nair shares his take on the matter.

Indian clothing brand Fabindia has withdrawn an advertisement for a clothing collection – called ‘Jashn-e-Riwaaz’ – after senior BJP leaders slammed the brand and accused it of ‘defacing’ Diwali by linking the festival to an Urdu term the company has said means “celebrations of rituals/festive celebrations”.
The now-deleted social media post had this message: “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture.” In this episode of the Editorial, our Managing Editor Mr Sujit Nair shares his take on the matter. #FabIndia #JashERiwaz #Diwali #BJP #Tanishq