Javed Akhtar on FabIndias Jashn-e-Riwaaz controversy Its crazy how people have problem with it
Mumbai Oct 28 PTI Veteran screenwriter Javed Akhtar on Thursday said he fails to understand how a section of people took offence over the name of clothing brand FabIndias latest collection Jashn-e-Riwaaz as the Urdu phrase simply meant a celebration of traditionThe brand was accused of defacing the Hindu festival of Diwali by naming its festive collection Jashn-e-Riwaaz celebration of tradition It eventually withdrew the promo after backlash from right-wing groupsIn a tweet Akhtar wondered what the point of conflict wasI failed to understand why some people have any problem with FabIndias Jashn-e-Riwaj Which in English means nothing but a celebration of tradition How and why anybody can have problem with that It is crazy sic the 76-year-old writer wroteEarlier actor Swara Bhasker had slammed the calls to boycott the brand by tweeting Jashn-E-Bewakoofi celebration of stupidity After the brand posted about the Jashn-e-Riwaaz collection on October 9 on Twitter FabIndia was trolled on social media for what some said was unnecessarily uplifting secularism and Muslim ideologies in a Hindu festival claiming it hurt their religious sentimentsBJP Yuva Morcha President Tejasvi Surya was also among those who targeted the advertisement calling it Abrahamisation of Hindu festivals and tweeted that brands like FabIndia must face economic costs for such deliberate misadventuresThe company however insisted that it was not its Diwali collection which will be soon launched under Jhilmil si Diwali A sparkling Diwali promoJashn-e-Riwaaz is a phrase in Urdu a language that was born in IndiaThe ethnic retail behemoth joins a list of brands that have recently faced the right-wing wrathAn advertisement featuring superstar Aamir Khan for tyre maker Ceat Ltd where he is seen advising people not to burst crackers on the streets was objected by Karnataka BJP MP Anantkumar Hegde who asked the company to also address the problem of blocking roads in the name of Namaz and noise emitted from mosques during AzaanConsumer goods giant Dabur also withdrew an advertisement for Karwa Chauth that celebrated inclusivity equality and a progressive view of marriage featuring a lesbian coupleTata Groups jewellery brand Tanishq too was forced to withdraw an advertisement that showed an interfaith couple at a baby shower organised for the Hindu bride by her Muslim in-laws The company withdrew the advertisement after trolling soon graduated to physical threats to company employees and storesClothing brand Manyavar found itself at the receiving end of vitriol on social media when its advertisement featuring Bollywood star Alia Bhatt in wedding attire appeared to question an old tradition PTI JUR RDS RDS
Mumbai Oct 28 PTI Veteran screenwriter Javed Akhtar on Thursday said he fails to understand how a section of people took offence over the name of clothing brand FabIndias latest collection Jashn-e-Riwaaz as the Urdu phrase simply meant a celebration of traditionThe brand was accused of defacing the Hindu festival of Diwali by naming its festive collection Jashn-e-Riwaaz celebration of tradition It eventually withdrew the promo after backlash from right-wing groupsIn a tweet Akhtar wondered what the point of conflict wasI failed to understand why some people have any problem with FabIndias Jashn-e-Riwaj Which in English means nothing but a celebration of tradition How and why anybody can have problem with that It is crazy sic the 76-year-old writer wroteEarlier actor Swara Bhasker had slammed the calls to boycott the brand by tweeting Jashn-E-Bewakoofi celebration of stupidity After the brand posted about the Jashn-e-Riwaaz collection on October 9 on Twitter FabIndia was trolled on social media for what some said was unnecessarily uplifting secularism and Muslim ideologies in a Hindu festival claiming it hurt their religious sentimentsBJP Yuva Morcha President Tejasvi Surya was also among those who targeted the advertisement calling it Abrahamisation of Hindu festivals and tweeted that brands like FabIndia must face economic costs for such deliberate misadventuresThe company however insisted that it was not its Diwali collection which will be soon launched under Jhilmil si Diwali A sparkling Diwali promoJashn-e-Riwaaz is a phrase in Urdu a language that was born in IndiaThe ethnic retail behemoth joins a list of brands that have recently faced the right-wing wrathAn advertisement featuring superstar Aamir Khan for tyre maker Ceat Ltd where he is seen advising people not to burst crackers on the streets was objected by Karnataka BJP MP Anantkumar Hegde who asked the company to also address the problem of blocking roads in the name of Namaz and noise emitted from mosques during AzaanConsumer goods giant Dabur also withdrew an advertisement for Karwa Chauth that celebrated inclusivity equality and a progressive view of marriage featuring a lesbian coupleTata Groups jewellery brand Tanishq too was forced to withdraw an advertisement that showed an interfaith couple at a baby shower organised for the Hindu bride by her Muslim in-laws The company withdrew the advertisement after trolling soon graduated to physical threats to company employees and storesClothing brand Manyavar found itself at the receiving end of vitriol on social media when its advertisement featuring Bollywood star Alia Bhatt in wedding attire appeared to question an old tradition PTI JUR RDS RDS
