SaaS-Major Unicommerce signs up India’s Top 7 Roll-up firms

New Delhi [India] July 11 (ANI/Mediawire): Building on its market leadership, Softbank-backed SaaS-major Unicommerce has signed up with all the leading Roll-up businesses in India. These include Mensa Brands, GlobalBees, Evenflow, Powerhouse 91, 10Club, Upscalio, and GOAT Labs.
Roll-up firms have a business model of acquiring multiple e-commerce brands and helping them grow through economies of scale. Working with multiple brands simultaneously, roll-up firms leverage economies of scale in marketing, analytics, technology, and operations to help the brands grow faster collectively.
In terms of strategy, these companies are focused on scaling their brands at lightning-fast speed to gain a strong competitive advantage. Efficient execution and strong operations will play a key role in the growth of these brands. Roll-up firms have deployed a tech-first approach to automate various parts of business operations. With its integrated range of SaaS solutions to manage the entire post-purchase experience for brands, Unicommerce has become a perfect choice for roll-ups firms looking to streamline the supply chain and build a seamless shopping experience for all their brands.
Unicommerce has a robust product portfolio of e-commerce-focused supply chain SaaS platforms that enable these brands to streamline their supply chain irrespective of the product or the sales channels. Its sector agnostic solutions make it a perfect choice for Roll-up firms as they can add any new brands across any product category into the existing supply chain without any hassle.

In their journey to build a pan-India presence for their brand portfolio, roll-up firms have established multiple warehouses at various locations across the country. Unicommerce’s warehouse management system is enabling them to automatically allocate orders to the warehouse closest to the end consumer and simplify multiple processes such as put-away, return orders, quality control, and many more.
“Roll-up firm strategy is gaining momentum in India and we are proud to be the leading supply-chain SaaS enabler in their growth journeys. Our sector-agnostic, easy-to-deploy solutions are ideally placed to serve their flexible and dynamic growth needs. In addition, large and well-established brands in multiple industries such as Fashion, FMCG, Personal care etc., who are adopting a House of Brands approach, are also partnering with us for their e-commerce business,” said Kapil Makhija, CEO of Unicommerce.
Evenflow, an e-commerce roll-up, has deployed technology to bring efficiency to its diverse portfolio of ten brands and is using Unicommerce’s solution to streamline its supply chain. Utsav Agarwal, CEO of Evenflow said “We have a diverse portfolio with brands from various segments. We needed a solution that will help us in our growth journey and enable us to manage all our brands from a single platform. We have ten brands across sports and fitness, baby care, home and kitchen, garden and outdoors, and daily sustainable products category and we are managing all of them together through the Unicommerce platform. It gives us clear visibility of our inventory across various facilities in the country and helps us in significantly reducing the order processing and delivery time.”
Unicommerce’s integrated retail-tech SaaS platform processes more than 450 Mn orders amounting to USD 5bn GMV annually. Its platform comes with an e-commerce integration network of marketplaces, logistics solutions, ERPs, and POS, which makes it easier for brands to sell across multiple sale channels in India and internationally. Its order management solution is one of the most sought-after products of online selling brands in India. The company also works with a majority of India’s D2C brands. As e-commerce continues to grow in India, the demand for e-commerce enablers like Unicommerce will continue to grow. According to a report by RedSeer, the market for ‘order processing and intelligence layer’ in Retail SaaS Solutions is expected to grow to USD17.2 billion by 2025, at a CAGR of 19 per cent.
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