Mumbai (Maharashtra) [India], March 10 (ANI/NewsVoir): ICICI Lombard, one of India's leading private insurance company, has launched #UnbelievableButTrue, a digital campaign to promote BeFit - a rider policy that provides cashless OPD and also covers physiotherapy, virtual consultations, and teleconsultation sessions through our signature IL TakeCare App and on the website along with other Health indemnity products.