New Delhi [India], March 9 (ANI/PNN): Avalipt, a custom fashion startup led by women entrepreneur Shomby Goswami came with this unapologetic idea this International Women's Day to normalise the stigma about period blood amongst men and society at large with the campaign - IT'S JUST BLOOD in association with @storysellercomics (Author, CAT India Topper, IIT B, IIM C).