New Delhi Delhi India NewsVoir Strengthening its commitment towards superior customer servicing Max Life Insurance Company Ltd Max Life Company has enhanced the Buy Now Pay at Approval feature available on term insurance purchase for customers Launched last year for policies bought online the feature allows customers to apply for a policy through a digital payment method This helps ensure that the premium amount is not deducted until the proposal evaluation by the insurer While the feature was only available on credit card payments last year with the increase in digital transactions and diversification of payment options the facility now applies to transactions made through Credit Cards Debit Cards and UPI platforms Manu Lavanya Director and Chief Operations Officer Max Life said At Max Life we are committed to creating robust customer journeys in the digital value chain The Buy Now Pay at Approval feature attempts to simplify policy buying through a digital payment instrument while avoiding the risk of money being withheld in the event of a delay in policy issuance By extending the facility to wider modes of online transactions we look forward to delivering hassle-free customer experience and mitigating any negative impact likely to occur due to cancellationsunderwriting concerns Since the introduction of this feature last year we have seen an uplift in customer experience with a reduction in grievance and refund-related issues that we aim to continue with the newer augmentations he added Launched last year only on Credit Card payments the Buy Now Pay at Approval feature saw a 25 customer penetration last year Introduced across varied payment modes of Credit Debit cards and UPI for the customers the enhanced iteration aims to increase its penetration to 20 over the next couple of months About Max Life Insurance wwwmaxlifeinsurancecom Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited Max Financial Services Ltd is a part of the Max Group an Indian multi-business corporation Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution including agency and third-party distribution partners Max Life has built its operations over almost two decades through a need-based sales process a customer-centric approach to engagement and service delivery and trained human capital As per public disclosures and annual audited financials for FY20-21 Max Life has achieved a gross written premium of INR 19018 crore As of 31st March 2021 the Company had INR 90407 crore of assets under management AUM and a Sum Assured in Force of INR 1087987 crore PWR PWR

New Delhi Delhi India NewsVoir A comprehensive life insurance savings plan offering a life-long income stream among others Three plan options to build your secondary income stream Option to accrue survival benefits and avail of them as per need Choice of income period including whole-life income option Max Life Insurance Company Ltd Max Life Company today announced the launch of the Max Life Smart Wealth Income Plan a comprehensive Non-Linked Participating Individual Life Insurance Savings Plan This new product offering from Max Life provides customers with a complete solution to fulfill the financial needs of their family and loved ones Offering additional income options the plan allows the customers to achieve a financially protected future through various life cover and income options Prashant Tripathy CEO Managing Director Max Life said Life is about fulfilling your dreams as well as those of your loved ones At Max Life we understand the significance of such milestones that ensure the immediate happiness of your loved ones while working towards a promising future Our newly introduced Max Life Smart Wealth Income Plan is a comprehensive product that gives you lifelong financial protection through an additional income stream during the years when you need it the most Combining the power of protection assurance and reliability into a simple solution this product enables fulfillment of all aspirations while also staying assured and protected in the longer run Key features of Max Life Smart Wealth Income Plan Depending on whether one wants an early income or a few years down the line the Max Life Smart Wealth Plan offers customers the flexibility to choose a plan that matches their requirements 1 Three plan options to build your secondary income stream The plan gives you the option to choose between Early Income Early income with Guaranteed Money Back or Deferred Income All these options come with inbuilt guaranteesi in form of guaranteed incomeguaranteed money-back under all variants It will also provide cash bonuses as declared Guarantees are payable in the form of guaranteed income in case of Early Income and Deferred Income variants for 25 years or till the end of the policy term whichever is lower and in case of Early Income with Guaranteed Money Back variant it will be paid in the form of 3 Guaranteed Money Back at defined intervals 2 Option to accrue survival benefits and take them as per need The accrual of survival benefits Cash Bonus and Guaranteed Income can be opted for any time during the policy term as per the need The policyholder can also withdraw the accrued Cash BonusesGuaranteed Income partiallyfully at any point during the policy term If the unpaid survival benefits are not availed of by the policyholder during the policy tenure the same shall be payable along with the plan benefits at the time of closure of the policy due to death maturity or surrender The accrued survival benefits will be accumulated at an interest rate equal to the RBI reverse repo rate published by RBI on its website and this rate will be reviewed annually 3 Choice of income period including whole life income option starting from 2nd year The plan offers one the flexibility to receive income and avail of life cover till 100 years 85 years or 75 years of attained age 4 Enhanced protection through optional riders and policy continuance benefit1 One can also customize their protection cover by opting for riders by paying a small amount of extra premium Policy continuance benefit if opted ensures that survival and maturity benefits continue to be paid as and when due in case of death of the Life Insured without any need of premium payment The death benefit under this plan varies with the choice of policy continuance benefit 5 3 types of discountsrebates available under the plan Discounts for existing Max Life customer first year female lives all payable premiums and high sum assured on maturity rebates are further applicable under the plan Riders such as Max Life Waiver of Premium Plus Rider UIN 104B029V04 Max Life Accidental Death and Dismemberment Rider UIN 104B027V04 Max Life Term Plus Rider UIN104B026V03 and Max Life Critical Illness and Disability Rider UIN 104B033V01 can be added to the base policy under the Max Life Smart Wealth Income Plan About Max Life Insurance wwwmaxlifeinsurancecom Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited Max Financial Services Ltd is a part of the Max Group an Indian multi-business corporation Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution including agency and third-party distribution partners Max Life has built its operations over almost two decades through a need-based sales process a customer-centric approach to engagement and service delivery and trained human capital As per public disclosures and annual audited financials for FY20-21 Max Life has achieved a gross written premium of INR 19018 crore As of 31st March 2021 the Company had INR 90407 crore of assets under management AUM and a Sum Assured in Force of INR 1087987 crore 1 Policy continuance benefit is available with all the 3 Plan Options with a maturity age of 85 years or 75 years It is not available with a maturity age of 100 years i Guarantees are payable in the form of Guaranteed Income in case of Early Income and Deferred Income variants for a period of 25 years or till the end of policy term whichever is lower and as 3 Guaranteed Money Backs at defined intervals in case of Early Income with Guaranteed Money Back variant PWR PWR

New Delhi Delhi India NewsVoir Max Life Insurance Co Ltd Max Life Company has delivered superior customer connect during COVID-19 pandemic with its unique Speed Dial Partner for Life initiative Launched in the last fiscal year as an industry-first under the Speed Dial Partner for Life initiative Max Life assigns every customer a dedicated service relationship manager known as the Partner for Life for all their policy-related service needs The Partners for Life are enablers who provide a one-stop solution on call shortening and cutting down any wait time a customer would have to go through to get their queries answered and get dedicated attention to all their queries Over the last year Speed Dial Partner for Life SDPL program was scaled up in size and base coverage to cover over 80 of Max Lifes customer base Furthermore nearly 26 lac policy holders have been covered under this initiative resulting in SDPL attaining Net Promoter Score of 70 as a touchpoint Commenting on the milestone Manu Lavanya Director Chief Operations Officer Max Life said Customer obsession is a central element of organizational values at Max Life We are very proud of our industry first SDPL Speed Dial Partner for Life initiative now in its second year that is based on the simple premise of nurturing a continuous long term relationship with our customers that is based on trust We understand the need to transform our post-onboarding relationship with our customers from a transaction to a deep consumer centric relationship We want to make the experience for customers as seamless as possible across all opportunities of engagement Max Life aims to differentiate itself with exceptional customer servicing and digital solutions and SDPL is one of our flagship initiatives to enable that experience A permanent contact number along with SDPL name is shared with the customer through various communication modes Customer can interact with hisher SDPL on that one fixed number without getting lost in IVR queue unlike a typical call centre This also ensures that customer always has a point of contact for query resolution even if the original sourcing agent is not available The service relationship manager also educates customers on the companys digital service solutions and new products offerings if inquired making the servicing more seamless Navigating the COVID-19 pandemic Max Life Insurance has strengthened its commitment to customers by introducing a range of digital initiatives that are completely contactless and paperless The company has overhauled majority of the physical servicing touchpoints to digital and enabled more options of self-serve on its website - built an OTP authentication workflow integrated their AI based chatbot Mili to serve customers round the clock - among other digital offerings About Max Life Insurance wwwmaxlifeinsurancecom Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited Max Financial Services Ltd is a part of the Max Group an Indian multi-business corporation Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution including agency and third-party distribution partners Max Life has built its operations over almost two decades through a need-based sales process a customer-centric approach to engagement and service delivery and trained human capital As per public disclosures and annual audited financials for FY20-21 Max Life has achieved a gross written premium of INR 19018 crore As of 31st March 2021 the Company had INR 90407 crore of assets under management AUM and a Sum Assured in Force of INR 1087987 crore For more information please visit the companys website at wwwmaxlifeinsurancecom PWR PWR