Pune Maharashtra India Business Wire India Emphasizing the need for increased safety and nourishment for children and newborns Citta had run digital campaigns for its mega sale on childrens day The company witnessed a sale of Rs 2 million and the CEO of the company Akanksha Sharma was overwhelmed by the experience Citta produces natural baby bath and skincare products using the best quality ingredients and good manufacturing practices The brand offers baby-friendly natural and tested products like unique CittaMositurising Baby Balm launched for the first time in India for enhanced moisturisation to tackle the dryness especially in newborns Citta Baby Massage Oil with 12 nourishing oils and 1st Indian Foaming Baby Shampoo and Foaming Baby Wash to name a few This Pune-based company is part of the Lexicon Group and was started by Akanksha Sharma who completed her formal education in Los Angeles When asked about the success she said Since the products have been specially developed keeping in mind the sensitive skin of babies the ingredients used are of the highest quality and the formulations have been tested to ensure that even newborns can be nourished using Cittas products The parents in our country are well educated and aware of their surroundings they know that safety is the most important aspect for their babies and hence the products used on them should not be substandard I am glad that the parents have shown trust in our brand and that we have had such a successful response Karishma Mathur a doctor herself and the mother of an eight-month-old baby girl stated Whats most important is that Cittas products are well suited for Indian children It is a rare brand that has done their research especially for the Indian babies and I am glad that they have created natural products that dont use harsh chemicals Many international brands have created baby products that are manufactured in foreign countries with foreign babies and their skin in mind There seems to be a vacuum in this industry manufacturing baby products with the Indian babies in mind has not been the priority here but Citta is one such company that has filled this gap by manufacturing baby products that are an amalgamation of natural Indian remedies and backed by modern science Mother of a 1-year-old Aaryan says While growing up my mother used only natural ingredients on me so I am very glad to see Citta natural products that I can safely use on my child as they also include the natural ingredients since I dont often have the time to enter the kitchen to hunt for these ingredients and create a mix I am particularly impressed by their massage oil which is a blend of 12 natural oils all of which have different benefits for a babys skin Im happy that Citta products are dermatologist tested and approved PWR PWR

Pune (Maharashtra) [India], November 26 (ANI/BusinessWire India): Emphasizing the need for increased safety and nourishment for children and newborns, Citta had run digital campaigns for its mega sale on children's day.

Pune (Maharashtra) [India] November 19 (ANI/BusinessWire India): The mother's of today are more knowledgeable and aware of the surroundings than ever before. The care and well being of their babies are of prime importance to them. Moreover, Covid has emphasized the importance of health and immunity.

Pune Maharashtra India Business Wire India The mothers of today are more knowledgeable and aware of the surroundings than ever before The care and well being of their babies are of prime importance to them Moreover Covid has emphasized the importance of health and immunity Citta One such new company manufacturing natural baby products like baby shampoo baby oil baby wash baby balm etc has seen a huge surge in its sales Todays parents dont want to compromise when it comes to their children and want to provide the best They are aware of their needs and the options available As safety is a priority for the mothers they try to seek all possible information Prerna a mother of a 1-year-old baby girl said that I want the best for my child after being recommended by my pediatrician I bought Citta baby oil It has a mixture of 12 oils which helps the babys growth in the long run in a safe way I just loved the oil and then I bought other products like the Citta baby balm and baby shampoo and have also recommended to all my friends as well Akanksha Sharma CEO of Citta baby products said Our products are safe and natural We have tried to make it as nourishing as possible by using natural raw materials We have tried to have a good balance in our products by blending the old traditions of childcare used by our grandmothers and the new science of today Amit Chavan the production head at Citta says that We have gone through a rigorous process of RD and finally after years of research and stringent quality checks we have come up with safe and nourishing products for the babies The parents have realized the importance of immunity and health during covid times and hence we have seen a huge surge in the sales of our products PWR PWR