It is estimated that there may be around twenty-four million eCommerce sites across the world wide web. With so much traffic, it can be hard to get the attention your business needs to survive. So how do you quickly boost sales and conversions? Increasing customers The most obvious way to boost sales is to increase […]

New Delhi Delhi India Business Wire India Looking back and analyzing is the best way to ensure future success and the same goes with marketing 2021 was a year when companies put their best marketing ideas to use to cope with the loss that the year 2020 brought and therefore can give brands good ideas moving forward Here are some of the best of these ideas 1 Customer retention After the struggle that brands faced throughout 2020 in 2021 brands placed greater emphasis on retaining existing customers It is considered wise to focus on existing customers in an uncertain economy says Pravin Chandan This was achieved through methods such as personalized push notifications loyalty incentives etc This strategy was also more cost-effective than bringing in new customers owing to the availability of data with brands This was particularly used by small brands as it was their only leverage against big brands during this period 2 Selling on social media Another trending idea with far-reaching implications is selling on social media Facebook and Instagram both came out with their in-app Shops which allow for customers to shop directly on the apps It is expected that this trend will grow in the coming years due to the ease in search and conversion of customers The growth of selling on social media has allowed marketers to advertise their products to a vast range of consumers at once 3 Statements of purpose This year brands along with consumers took stances on social justice issues and current events and incorporated them into their marketing For example the Black Lives Matter movement which began last year resulted in several brands ensuring inclusion efforts Most brands also followed this up with continued efforts This mattered greatly to consumers who cared deeply about the purpose behind the brands 4 Automation in marketing Automation is a wonderful marketing tactic to reduce the budget while at the same time increasing efficiency Its uses have increased manifold during the pandemic This year more and more companies indulged in automation as it frees employees from mundane and routine tasks and gives them more time to focus on creative and novel ideas says Pravin Chandan This was found to be the best way to make the most out of available marketing budget Automation software can develop launch and analyze multiple campaigns on autopilot It also analyzes conversions once the campaign is done thereby helping in future conversions The importance of automation in marketing grew rapidly this year as manual processes were inadequate to keep up with the vast changes taking place around the world 5 User-generated content User-generated content has become one of the most popular marketing ideas and with good reason It refers to consumers themselves posting about brands on their social media profiles It is a way of showcasing real consumers using the products of a brand and how they feel about it It results in building of trust in a brand as most consumers rely on the experiences of others when making a purchasing decision Therefore this marketing idea has turned into the most valuable marketing idea of this period of time User-generated content was showcased using hashtags wherein people can simply click on the hashtag to see content from those using the brands products or services 6 Interactive content Mainstream marketing ideas like video marketing are still extremely valuable but in 2021 interactive content proved to be just as important It increases the engagement rates of brands allowing the audience to directly interact with the content and brand through quizzes polls etc 7 Augmented Reality Virtual reality VR is generating a lot of buzz and getting people excited about science-fiction ideas AR on the other hand is significantly more marketable This technology is continually being used by businesses to improve customer satisfaction and earn revenue By the end of 2022 it is expected that 70 of businesses will be experimenting with the usage of augmented reality AR as part of their marketing strategies says Pravin Chandan 8 Programmatic Advertising Programmatic advertising is one of the most efficient marketing ideas of 2021 Artificial intelligence is used in programmatic advertising to automate the bidding process for PPC advertisements Brands that want to target a more particular audience have especially been using this method Higher conversions and reduced client acquisition expenses result from a more exact bidding strategy It is an effective approach to bid for ad space because the bids are automated It helps to optimize the bid amounts and bring advertisements in front of more quality leads for businesses by using programmatic advertising 9 Personalization Personalized marketing has been extensively used in 2021 and has shown remarkable outcomes Since there are so many companies competing for the attention of the audience generic marketing messages will mostly be ignored Consumers are now looking for marketing that is tailored to their preferences which can be provided through personalisation One of the places where personalization is most widely used is email marketing It helps in segmenting the target audience and sending personalized emails on the basis of their preferences 10 Utilising Local SEO Local traffic is prime for any brand big and small alike Brands can utilise their Google My Business Accounts to upgrade their Google Business Profiles with pandemic-friendly information like online appointments and pickup and delivery Since everyone will want to stay close to home while also supporting small local companies due to the pandemic it is critical to make sure that a brands Google My Business account is optimised and active says Pravin Chandan Having favourable reviews is also a part of this because if a consumer needs to hire someone for any type of service they will want to read up on other peoples experiences on how they perform PWR PWR

Chennai Oct 19 PTI Restaurant aggregator and food delivery company Zomato on Tuesday apologised to a person who alleged that he was denied refund by its customer care agent for not knowing Hindi and announced terminating the services of the employee concerned A tweet from a user who goes by the handle Vikash67456607 triggered a major Twitter backlash with the hashtag RejectZomato trending on top at the microblogging site In response Zomato apologised to Vikash and also issued a statement both in Tamil and English stressing that the company stood for diversity However company founder Deepinder Goyal later announced reinstating the sacked agent saying it was an ignorant mistake on the part of the employee Earlier Vikash tweeted he had ordered food on Zomato and complained that an item was missing Customer care says amount cant be refunded as I didnt know Hindi Also takes lesson that being an Indian I should know Hindi Tagged me a liar as he didnt know Tamil zomato not the way you talk to a customer he tweeted and tagged the company while sharing screenshots of his purported chat with the former customer care agent in question The Zomato agent also allegedly told Vikash that Hindi was the countrys national language In its statement in the two languages which started off with the traditional Tamil salutation Vanakkam Tamil Nadu Zomato said the company was sorry for the behaviour of its former employee We have terminated the agent for their negligence towards our diverse culture The termination is in line with our protocols and the agents behaviour was clearly against the principles of sensitivity that we train our agents for on a regular basis the statement uploaded on Zomatos Twitter handle said It said the sacked employees statements do not represent our companys stance towards language and diversity Zomato further said it was building a Tamil version of its mobile app and that it had already localised its marketing communication in the local language in the state It also pointed to roping in well-known Tamil musician Anirudh Ravichander as its local brand ambassador The company was in the process of building a local Tamil callsupport centre in Coimbatore in the state We understand food and language are core to any local culture and we take both of them seriously it added Meanwhile Goyal sought to defend the agent saying most people at the call centre were young people at the start of their learning curves In a series of tweets he said an ignorant mistake by someone in a support centre of a food delivery company became a national issue The level of tolerance and chill in our country needs to be way higher than it is nowadays Whos to be blamed here We should all tolerate each others imperfections and appreciate each others language and regional sentiments he said Tamil Nadu we love you Just as much as we love the rest of the country Not more not less We are all the same as much as we are different Goyal said And remember our call centre agents are young people who are at the start of their learning curves and careers They are not experts on languages and regional sentiments Nor am I btw On that note we are reinstating the agent this alone is not something she should have been fired for This is easily something she can learn and do better about going forward he added In an apparent reference to the controversy DMK leader and the partys Lok Sabha MP Kanimozhi said the customer care of some companies operate only in select languages It should be made mandatory for companies to serve their customers in their local language A customer doesnt necessarily need to know Hindi or English HindiTheriyathuPoda I dont know Hindi she tweeted PTI SA SS SS