Mumbai (Maharashtra) [India], December 13 (ANI/NewsVoir): Riders, one of India's leading bicycle companies, has rolled out its first-ever TVC campaign, 'Riders for Change & Riders for Life', featuring brand ambassador Sara Ali Khan. The all-new TVC was conceptualised and imagined by the creative minds at the renowned production house of Dharma 2.0. The campaign will run on Facebook, Instagram, YouTube, google search engine, and other contextually relevant website banners.
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