Lucknow (Uttar Pradesh) [India], April 26 (ANI/PR Newswire): The luxury statement has changed over the period. And that too with an intellect of experience - is a connection that is sought eternal. Plus, the perception influenced by brand narration is like a missing link for many. D'Art did the same - joining the dots by creating a perfect design story with Top Brass as the main protagonist and mascots as different characters that are filling up the gaps.

LUCKNOW India April 26 2022 PRNewswire -- The luxury statement has changed over the period And that too with an intellect of experience is a connection that is sought eternal Plus the perception influenced by brand narration is like a missing link for many DArt did the same joining the dots by creating a perfect design story with Top Brass as the main protagonist and mascots as different characters that are filling up the gaps Mapping out consumer behavior in the Indian market trends in relevance with technologies and classified touchpoints in-store DArt arrived at Colonial Architecture design root to provide a Global Premium Brand Experience yet keeping the ambiance for the customer intact Prateek Sr Design Manager DArt Design added The need to make it premium we firmly stood on including the brand tone of blue with white and gold colors It gave that premium touch to the whole concept Plus sequential planogramming of different sections in-store went from footwear clothing to accessories For the first time DArt introduced Mascot-Assisted navigation in a retail design Where the Top Brass mascot is a Thinker a Craftsman and a Storyteller at the same time Plus the personification of the craftsmen involved in the process of shoe-making is seen tangled in different stages of the process through its gestures Saurabh Ideator DArt Design concluded his approach to the design as a right mix of minimalism luxury yet aspirational and over that Premium He added While working on Top Brass we researched heavily on consumer perception and behavior And thats on trends that act as a juggernaut for the buying behavior Plus people are lucrative on luxury and that in form of minimalism So we amalgamated the premium feel that with luxury The Architect behind the project Anshuraj DArt Design made remarks on Top Brass design From the initial brief to the final design I tried to create a balance between classical and premium perception The indoor colonial architecture has classically shaped the high street panorama The brass finish was necessary to align the design with brand ethos This showroom interior design is an assortment that possesses the capability to serve masses and classes at the same time Thus the mascot-driven craftsmen narrated mix stands out in various voids as an opportunity voice and pillar About DArt Pvt Ltd DArt Pvt Ltd httpswwwdartdesignin is a classic amalgamation of DESIGN and MANUFACTURING services a complete RETAIL DESIGN AGENCY serving since 2014 expanding business both nationally and internationally aims to deliver excellent design for clients growth and ensures timely execution with a dedicated team and resources believe that the root of our success goes hand in hand with clients success and satisfaction Media Contact Rachhna GP Worldwide Marketing Facilitator rachhnadartdesignin 91-7982039758 httpwwwdartdesignin Photo httpsmmaprnewswirecommedia1804567TopBrassjpg Logo httpsmmaprnewswirecommedia1748280DARTLogojpg PWR PWR