Mumbai (Maharashtra) [India], November 28 (ANI/BusinessWire India): Traditional marketing has given way to the rise of digital marketing as a key component in today's businesses across all industries. Given the level of digitization, there is a clear spike in the demand for Digital Marketing roles across organisations. The digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, as per a Goldman Sachs report.

New Delhi Delhi India Business Wire India Christmas is without a doubt one of the most wonderful times of the year And as Christmas approaches people are happy excited and more receptive to brands marketing efforts This is the best opportunity for brands to connect with prospects and experience sentiments of friendship and gratitude throughout the holidays However given the multitude of Christmas advertisements that consumers are bombarded with capturing their attention can be difficult In an effort to help marketers make the best of the season Mr Pravin Chandan a veteran marketer with over 2 decades of experience shares his thoughts ideas on keeping marketing fresh this season As a brand you can now leverage these sentiments into emotional relationships with your consumers which will help you develop trust and credibility It is the most effective technique for your brand to establish a positive impression on clients and stand out from the rest says Pravin Chandan To create a solid marketing plan that can bring in floods of revenue brands will need to focus on an array of things Pravin Chandan considers a few facets of this plan non-negotiable Providing a comfortable experience for customers Although the holidays are a happy time of year they are also known for causing stress particularly when it comes to present buying Consumer stress may be alleviated by offering helpful suggestions and methods to make their experience even better Brands should concentrate efforts on creating content that is relevant to products or services as well as customer requirements and presenting them in a palatable way Readers will not become customers if brands impose their items or services on them Know the customers and understand what they want Sales during the festive and holiday seasons are about more than merely discounts and bargains Consumers also want to buy certain things at this time and brands must recognise and address this demand in order for seasonal marketing campaigns to be successful For example everyone is seeking ways to surprise their friends and family over the holidays If you incorporate themes like gifting secret santa within your campaigns you are sure to see higher engagement says Pravin Chandan looking back upon various Christmas campaigns he has been a part of shaping Personalizing websites with a Christmas theme The ultimate Christmas marketing effort may be to prepare websites for consumers A new homepage design and Christmas themes have been proven to show increased user engagement which improves the overall user experience This also provides brands the unique opportunity to brighten up websites landing pages After all by adding festive items brands may even be giving their digital presence a much-needed refresh Showing gratitude to consumers Consumers often spend a substantial amount of time over the holiday season contemplating what and where they want to spend their money on for gift-giving As a result even the most devoted and loyal customers may shop elsewhere this christmas season Mr Pravin Chandan muses thatIf you want to entice new and returning customers back into your store you must stay top-of-mind Gratitude is a great holiday marketing technique for keeping customers engaged and loyal to your business Show customers how important they are to your brand Encouraging interactions Brands may have many avenues to connect with the audience be it through their website blog or social media profiles While the brand can concentrate on communicating with customers during the Christmas season its critical to keep in touch with customers all year For instance they can write an Instagram post asking followers what theyre most looking forward to this Christmas season After that the team can reply to comments with tailored replies that users will remember It is important for the team to reply to both bad and good comments Creating a Christmas collection of products Examining the products that a brand has under it and what clients are frequently purchasing can lead to the curation of a perfectly tailored Christmas season discount collection These could be particular things that are provided at a reduced price for a limited time Lastly Using Historical Data Its essential to evaluate past data while considering the ideal Christmas marketing approach Because no two businesses are alike instead of depending on a one-size-fits-all marketing approach brands should build and use your marketing holiday strategy based on their own statistics They can comprehend their website traffic find out audience demographics monitor the conversion rate and receive other major benefits by utilising Google Analytics Examining prior Christmas statistics to see what offers the most value for money and what wasnt can also add value While these ideas provide a small glimpse into how to carry out a successful campaign it may not be sufficient to reach individual goals For the same we carry out regular courses put out educational content on our Instagram Medium Website Those who may choose to make use of these resources can find them on Pravin Chandans Instagram pravinchandanofficial or the website at wwwpravinchandanin PWR PWR

New Delhi [India], December 12 (ANI/ATK): Udemy is an e-learning platform that allows students to create and offer an online course on its platform, which has become the largest of its kind. Udemy's most popular courses focus on technical and business topics - like how to code in Python or how to use Google Analytics. The platform also features courses on topics that focus more on hobbies or personal development.