Mumbai (Maharashtra) [India], September 8 (ANI/NewsVoir): What do Lady Gaga and Gwyneth Paltrow have in common? They've worn some of the most iconic and spectacular gemstones set in platinum to the Oscars. Why is platinum such a popular setting for significant gems? Platinum jewellery is made of 95 per cent pure platinum with minimum use of other ingredients - making it the finest metal available to us today. Platinum is the metal of choice for most red-carpet events around the world. The who's who of the fashion and glamour world love to style their ensemble with this naturally white, precious metal.