Chennai Nov 23 PTI Two and three wheeler tyre manufacturer TVS Eurogrip on Tuesday said it has associated with four time IPL winner Chennai Super Kings owned by The India Cements Ltd to be its principal sponsor for the next three years Chennai Super Kings and TVS Eurogrip would launch a series of initiatives to engage the large fan base of CSK across the country The partnership for the next three years 2022-2024 would also give TVS Eurogrip the visibility on the front of CSKs yellow jersey a company statement said TVS Eurogrip is delighted to associate with Chennai Super Kings The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity TVS Srichakra Ltd executive-vice president sales and marketing P Madhavan said We look forward to co-creating exciting experiences for trade and our customers with this association We see great synergies between the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip he added On the association with TVS Eurogrip Chennai Super Kings Cricket Ltd CEO K S Viswanathan said we are delighted to have TVS Eurogrip as our principal sponsor and we welcome them to the Super Kings family It is going to be an exciting phase for us We believe that this partnership will help us build on the long-lasting relationship with the fans Chennai Super Kings beat Kolkata Night Riders in the IPL 2021 final to register their fourth IPL title in October PTI VIJ APR APR