New Delhi Nov 25 PTI Director Vishal Furia says there are die-hard fans of horror a genre often relegated to B grade cinema in India and he wants to give them a ride of a lifetime with his upcoming Hindi film ChhoriiThe filmmaker also hopes to challenge the status quo by not using the typical tropes unless its a story requirement he addedThe attempt is to raise the bar of the horror genre Ive seen audiences flock to watch horror films in India Two weeks ago I watched A Quiet Place 2 and the theatre was packed at 50 per cent capacity for a 1030 pm showThere is a huge audience in the country that needs to be catered to they need the right horror film from India All they want is a horror film there are other films that will satisfy your urge to watch songs and other things If Chhorii is appreciated the demand for such content will increase The future is bright Furia told PTI in an interview over ZoomChhorii is the remake of Furias 2017 Marathi film Lapachhapi which revolves around a pregnant woman whose unborn child is targeted by evil spiritsProduced by Abundantia Entertainment T-Series and Crypt TV which is backed by the American horror specialist Blumhouse Productions the Nushhratt Bharuccha-starrer will stream on Prime Video from FridayAsked how they decided to remake Lapachhapi in Hindi Vikram Malhotra Founder CEO - Abundantia Entertainment said the original movie was the perfect fit for the company to bring out its first collaboration with Crypt TV an American digital horror genre content creation company and its co-founder Jack DavisChhorri allows us to share a story -- rooted in Indian context and culture and told in a universal manner -- with the world through Prime Video he saidNot just that Chhorii also marks the launch of Abundantias horror and paranormal vertical PsychAbundantia was getting more aggressive about serving more horror content to the Indian audience In the same manner we were stitching up a partnership to develop and create content with Jack and his team at Crypt TV Malhotra saidShikhaa Sharma the head of creative and production for Abundantia proposed to remake Lapachhapi and it all sort of blended together he addedWe saw the film reached out to Vishal and between Shikhaa Jack and I we felt that this was just the right film to not just launch our collaboration or Abundantias new vertical Psych but also bring it to the larger Hindi audience We couldnt have asked for a better start When he made the original Furia said Lapachhapi was a pure horror genre film that was the result of a lot of efforts and sacrificesIt was made in the regional space which is less competitive The audience is more evolved Theres no box office pressure or getting a star on board as such he saidWhen a film like this has to be recreated for pan India the challenges and responsibility are more the filmmaker observed you really want to open up this genre So you want to have good collaborators Furia said adding he and Malhotra were in sync with the long-term process of sowing the seed for the horror genre with ChhoriiIt cant be just one film it has to be multiple films to sow that seed So I saw a partner in him and I knew I was in the right hands Then Jack who is a master of horror came in He has millions of happy viewers back home and across the globe That really gave me confidence Then T-Series and Prime Video came on board the director saidDavis whose Crypt TV announced their partnership with Abundantia in 2020 said he hopes Chhorii leads the way in a global genre like horror to represent a good story at international levelThis is a perfect film for a larger audience When you look at the future of media being global platforms Now content doesnt compete locally it competes worldwide Chhorri has an ability to do so he saidDavis said he hopes the film stands tall on the global stage next to the biggest blockbusters of the day in the US and elsewhere especially as Hindi and Indian films are some of the best in the worldWhat I hope this film does and hopefully can do is stand on the global stage Thats the goal for us to create global franchises and hits Vishal knows how to create emotion in character that I think can be appreciated not only here but also worldwide Chhorii is a great horror piece as well as an amazing character story he addedI love Vishal as a storyteller Getting the chance to work with him is truly special And Nushhratt did such a great job When you put great talent and creatives in this genre together skys the limit Davis saidSaurabh Goyal Mita Vashisht Rajesh Jais Pallavi Ajay and Yaaneea Bharadwaj also round out the cast of the film PTI RDS BK BK