New Delhi [India], December 15 (ANI/NewsVoir): Max Life Insurance Company Ltd. ("Max Life" / "Company") is celebrating the 5th anniversary of its 'Rakshak' program - an initiative dedicated to financially securing India's armed forces personnel against life's uncertainties.

New Delhi [India] June 29 (ANI/NewsVoir): Max Life Insurance Company Ltd. ("Max Life" / "Company"), has rolled out a smart solution, 'Insta confirmation of insurance (Insta-COI)'+, to customers buying the 'Max Life Smart Fixed-return Digital Plan' (UIN: 104N123V01), a non-linked, non-participating, individual life insurance savings plan on Max Life website or Policybazaar platform. The Insta-COI feature enables intimation to the proposer regarding the commencement of the risk cover pending release of the policy contract ensuring a quick and hassle-free onboarding.

New Delhi [India], May 31 (ANI/NewsVoir): Max Life Insurance Co. Ltd. ("Max Life / "Company") and Axis Bank Ltd. ("Axis Bank") have completed twelve years of bancassurance partnership. On this milestone, the companies are aiming to enhance their distribution network in this fiscal.

New Delhi Delhi India NewsVoir Max Life Insurance Co Ltd Max LifeCompany announced that its ecommerce channels have achieved 8x growth over the last four years Currently the Company has over 18 of its new policies being purchased through the e-commerce channels The contribution of aggregators and online-brokers is 65 With the insurance industry projected to grow at 25-35 online in the next five years Max Life is aiming to boost its e-commerce growth to 35-50 touching the INR 1500-crore mark by FY26 Max Lifes market share in protection across e-commerce channels is amongst the highest with 1 in every 3 e-commerce protection sale from Max Life The Company has invested in new partnerships to spur e-commerce growth such as Renewbuycom Scriptbox InsuranceDekho IndWealth Ditto TurtleMint etc It recently announced a strategic partnership with PhonePe app to offer consumers protection solutions through the convenience of their smartphone The Company has also launched several innovative products unique to the industry based on deep consumer insights targeting segments such as GenZ Millenials homemakers etc to make financial protection more accessible across During the pandemic the Company offered protection solutions with Premium Break Option Special Exit Value and claimant choice of claims payout options allowing customers to pay only for the benefits that suit their requirements Recently in partnership with PolicyBazaar the Company launched a groundbreaking protection solution for homemakers offering a term insurance cover that does not require their earning spouse to have a cover Prashant Tripathy Managing Director CEO Max Life said We want to make life insurance simple and accessible To this effect we are being agile towards our customers choices and ensuring convenience in buying We want our customers to have the final say in how and where they want to engage with us Our promise is to deliver a seamless buying and onboarding experience that is digitally enabled for their benefit We will continue to invest in our digital capabilities to enhance our e-commerce thrust to deliver savings as well as protection solutions to our customers Over the last few years Max Life has focused on addressing the trust deficit in the online ecosystem by making the claims process simpler transparent and by improving its digital underwriting processes The Company is increasingly focusing on enhancing its DIY journeys payments and fulfilment processes where consumers want to be in charge of their experience In the next phase of its e-commerce growth strategy Max Life is reaching out to consumers via their mobiles to make their work easier and more efficient About Max Life Insurance wwwmaxlifeinsurancecom Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited Max Financial Services Ltd is a part of the Max Group an Indian multi-business corporation Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution including agency and third-party distribution partners Max Life has built its operations over almost two decades through a need-based sales process a customer-centric approach to engagement and service delivery and trained human capital As per public disclosures and annual audited financials for FY 20-21 Max Life has achieved a gross written premium of INR 19018 crore As of 31st March 2021 the Company had INR 90407 crore of assets under management AUM and a Sum Assured in Force of INR 1087987 crore For more information please visit the Companys website at wwwmaxlifeinsurancecom PWR PWR