Mumbai (Maharashtra) [India], November 9 (ANI/BusinessWire India): In a first-of-its-kind initiative, leading beverages major Coca-Cola India, has partnered with 10-Min grocery delivery service, Zepto, for a unique 'return and recycle' initiative for PET bottles. The joint initiative seeks to establish an organized process of collection of PET bottles with 100 per cent traceability, to ensure effective plastic waste management.