Kolkata Mar 25 PTI Emami Ltd on Friday said it has acquired prickly heat powder brand Dermicool from Reckitt Benckiser Healthcare India Pvt Ltd at a consideration of Rs 432 croreThe acquisition was funded from internal accruals the company said in a statementThe acquisition of Dermicool brand offers great synergy with our existing businesses and is a perfect strategic fit It will strengthen our presence to make us number 1 in the prickly heat powder cool talc category said Harsh Agarwal Director of Emami The company considers acquisitions that not only add value and have synergy with the current line of businesses but also offer opportunities for the organisation to be present in categories that have high growth potential he added PTI BSM RBT RBT
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