Lucknow Apr 21 PTI Private lender HDFC Bank on Thursday said it will open 150 new branches across Uttar Pradesh this year creating more than 1000 direct jobs Majority of these branches will be opened in rural areas said Akhilesh Kumar Roy branch banking head of UP HDFC Bank We are committed to supporting the states economy by opening of new bank branches While the new branches will generate direct employment for 1000 people a number of indirect jobs will also be added Roy said He claimed that the bank opened over 170 new branches in the state in the last financial year and the lender has completed its target in implementing all the state and central governments financial schemes We give special impetus to women entrepreneurs and businesses run by women We also focus on providing financial literacy to them and link them with various digital platforms to expand their business Roy said The bank which has 7 per cent market share in UP will focus on rural employment as part of its Corporate Social Responsibility CSR activities We adopt rural villages for a duration of around five years During this period we invest in developing infrastructure like overhead water tanks street lights schools and science parks in these villages Roy added PTI CDN HVA