New Delhi Delhi India NewsVoir After a successful first Season of Sunheri Soch last year Muthoot Finance now presents Sunheri Soch Season 2 - a compilation of 5 truly inspiring real-life stories of common men women who realised their dreams by availing a gold loan from Muthoot Finance The theme of this years Sunheri Soch is Aatmanirbharta and hence SunheriSoch Season-2 brings to you 5 of the innumerable success stories of ordinary people who became self-reliant and successful business persons with the help of Muthoot Finance Gold Loans These stories aimed at igniting inspiration for a million other Indians to become self-reliant and move ahead in life are being narrated by Madhuri Dixit wholl be donning a new avatar when doing so only on Superhits Red FM 935 The stories are also being showcased on the Official YouTube channels of The Muthoot Group Red FM alongside wwwsunherisochcom through a series of animated videos The campaign is being launched with a gripping SunheriSoch Anthem featuring Red FMs top RJs saluting the courage of such inspiring people who succeeded in the most challenging times Speaking about the campaign Alexander George Muthoot Joint Managing Director The Muthoot Group said At Muthoot Finance our purpose has always been to provide support financial inclusion for all sections of the society especially people with limited means but unlimited aspirations Till today we have witnessed crores of Indians scale success by availing a Gold Loan from us SunheriSoch is an effort to salute their strong determination unwavering focus and sheer hard work This campaign is our effort to highlight the overwhelming stories of these common people It is a compilation of real-life stories of true grit resolve fighting the odds and using Gold Loan to realise their dreams We are also very happy to associate with Mrs Madhuri Dixit for this Season of SunheriSoch Talking further about Sunheri Soch Season 2 Abhinav Iyer General Manager - Marketing Strategy The Muthoot Group said SunheriSoch is a celebration of success of common people enabled by us at Muthoot Finance Encouraged by the overwhelming response received for Season-1 last year we decided to launch Season-2 partnering again with RedFM This season we are showcasing stories of achievement of common Indians who transitioned from Self-Confidence to Self-Reliance with timely help from Muthoot Finance Through SunheriSoch series we wish to inspire millions of other Indians to also walk the path of Aatmanirbharta by listening to these inspiring stories narrated so beautifully by Mrs Madhuri Dixit who is being presented for the first time on Radio in this new avatar Referring to her association with Muthoot Finance Madhuri Dixit said I am extremely delighted to be associated with Muthoot Finance and their SunheriSoch Season 2 campaign I was excited to learn how Muthoot Finance Gold Loans have helped Indians in getting easy instant access to financial credit helping them realise their dreams I am sure these real-life stories from customers will inspire others to achieve success and become self-reliant as well Speaking on the announcement Nisha Narayanan Director COO RED FM Magic FM said The biggest strength of radio is its mass hyper-local reach and Muthoot Finance is leveraging this strength to reach out to their target audience and build engagement We are delighted to partner yet again with Muthoot Finance to launch SunheriSoch Season-2 on RED FM 935 The idea is to reach out to the vast listener base of RED FM to showcase the power of gold loans The dynamic audio narratives combined with digital has been our core focus for this campaign Speaking on the announcement Ruchi Mathur Mindshare Senior VP Mindshare said SunheriSoch 10 was about bringing hope and inspiration at a time when mankind was going through one of its toughest phases Our stories reached millions of listeners their lives began to change SunheriSoch 20 takes this a step further and is a stimulus to bring about a change in the larger society We are proud to partner Muthoot Finance as they set out on their journey to make Bharat Aatmanirbhar ImageMuthoot Finance RED FM 935 - SunheriSoch Season-2 PWR PWR