Mumbai (Maharashtra) [India], November 29 (ANI/NewsVoir): 3BF, a homegrown agency, has been managing Bikaji for over 30 years. The agency has worked very closely with the brand to make it a part of our pop-culture while retaining the core essence of the brand - rooted in Indian tradition. All the marketing efforts over the years have helped build Bikaji a trusted Indian brand and that played a key role in the IPO process. While many see the entire IPO process as thrilling and full of drama, one of the most important aspects that brings sanity to the entire process is solid brand storytelling, a story that creates the differentiation for the brand vis a vis the competition. Over the years 3BF has strategically worked on communication that provided a strong foundation for the Bikaji IPO process. The agency was successfully able to drive the consumer narrative and at the same time ensured it used advertising as a key communication tool to reach out to the other critical stakeholders, including investors. The agency was also able to drive a corporate narrative that was backed by data and staggering consumer sentiments around the brand.
\
\
