MUMBAI India Jan 20 2022 PRNewswire -- Mojs exclusive challenge ThinkAboutYou for the track has clocked over 22 billion plays helping the homegrown short video app go mainstream Soulful versatile and a trendsetter these are some of the words synonymous with Armaan Malik The blue-eyed boy is not only a fan favorite but also one of the industrys leading musicians The singer-songwriter has once again broken records with his latest track You topping all charts Making sure his fans have something new to look forward to with each song this music sensation also launched the song on short video app Moj It is because of platforms like Moj that songs get the much deserved reach owing to its exponential base of users across the nation The song clocked a whopping 22 Billion plays on the app a number reached in mere 5 days of span making it wildly trend on the digital medium Armaan tweeted Okay this is crazy Just woke up to see that there are 238 Million plays on the ThinkAboutYou challenge on the mojappofficial Go participate in this challenge right away I cant wait to see what YOU do with it To participate in the challenge users need to create a video expressing their love to their close ones using Armaans song and hashtag ThinkAboutYou The singer additionally said I thoroughly enjoy interacting with my fans and I love how short form video apps like Moj allow for more of these opportunities With my latest track You we have tried our best to keep the lyrics really relatable in a manner where - you could think about your person your friend your significant other your pet or literally anyone you love and have on your mind Its heartwarming to see how people are reacting to ThinkAboutYou If anything I feel closer to my fans and their feelings and thats really special to me Sr Director- Content Strategy Operations at ShareChat Shashank Shekhar said We are constantly on the lookout for newer avenues to build and strengthen the creative force on a national front The increasing popularity of short video content runs parallel to the rise of innovative collaborations Armaans Think About You is a creative marvel and we are glad to have been a part of this songs journey Short video apps have become the recent talk of the town and Moj has managed to set a benchmark in the industry Not only are they giving wings to digital enthusiasts but are looking for innovative ways to inspire them as well be it through exciting challenges or giving fans exclusive access to their favorite celebrities lives Music is an important part of our culture that connects us to each other be it by dancing to the music singing to the music or overall just celebrating the music Moj is rapidly evolving into a hybrid arena where businesses are trying to discover fresh talent as well as stimulate established ones The platforms exclusive release of Sonakshi Sinhas Mil Mahiya unlocked a new horizon by crossing a staggering 36 Billion total video plays on the app itself With the addition of ThinkAboutYou Moj continues to fortify its musical vertical and promises to seamlessly bring the digital world to life to curate an unbiased social experiential ecosystem Zil Shah9769670155zilthinkink-communicationscom Asmeeta Gidwani9920899947asmeetathinkink-communicationscom PWR PWR

MUMBAI India Oct 28 2021 PRNewswire -- Amidst the burgeoning short content fever that has engulfed the nation Indias popular short video app Moj unlocked a new horizon with the exclusive release of Sonakshi Sinhas Mil Mahiya on the app Within just a month of its release Mil Mahiya has crossed a staggering 32 Billion total video plays till date on the app itself owing to Mojs exponential universe of users and creators With over 400000 user-generated content pouring in for the song the chartbuster saw 110000 creators participating in the MilMahiyaOnMoj hashtag The designated hashtag has garnered a whopping 36 billion video plays till date Produced by UpsideDown and ICONYK the song features the fearless Sonakshi Sinha along with singer Raashi Sood We have gone through some unprecedented times and the experience has made me realize that there are always more avenues to explore Im really glad the song first launched on Moj I believe short video apps are now in the cultural mainstream with the way content is being created and consumed Music has always been a big part of my life and this song really spoke to me 32 billion video plays is a big deal weve poured our hearts out creating this video and its all been worth it A big big congratulations to the whole team says Sonakshi Sinha With the growing importance of digital media there has been a tectonic shift in the kind of content being created and consumed The short video space is one of the fastest growing sectors in the countrys digital media landscape with home grown platform Moj emerging as one of the leading players Providing their talented community of creators with a platform to display their creativity to the world Moj boasts of the highest monthly active user base of over 160 million users With best-in-class content recommendation great camera experience one of the largest music catalogues and disruptive innovation home-grown short video platform Moj only strengthens its brand recall as the ultimate entertainment destination Speaking about this Shashank Shekhar Director of Content Ops at ShareChat Moj said At Moj we celebrate originality and creativity and are constantly looking at avenues to further our creators growth The release of Mil Mahiya on Moj marks a collective milestone and has opened a gateway to innovative brand collaborations The burgeoning popularity of consuming content in the form of short videos has taken over the content world with a storm The platform has recently been featured in App Annies daily time spent in apps report for Q3 2021 as one of the top 5 most downloaded apps in India PWR PWR