Chennai Mar 22 PTI The mikeless concert aimed at providing opportunities for children below the age of 15 years organised by city headquartered non-banking finance company Sundaram Finance would be conducted after a gap of two years the company said on Tuesday The monthly concert organised on the first Sunday of every month at the Nageswara Rao Park in the city was held for 14 years till March 2020 when COVID-19 pandemic struck and halted the event The concert series in which 1400 children have performed has been included in the Limca Book of Records for the longest running open air mikeless conferences The monthly kutcheri concert in the park would be re-launched on April 3 with a one-hour flute performance between 7 am and 8 am The Sunday Kutcheri in the park has served as a launch platform for budding young artistes for 14 years and has now become an integral part of Chennais cultural fabric Sundaram Finance Managing Director Rajiv Lochan said we are excited to re-launch the open air mikeless kutcheri at the Nageswara Rao Park and look forward to providing opportunities every month to children to showcase their musical talent in front of an informal audience at the park he added PTI VIJ VIJ HDA HDA

Chennai Oct 28 PTI Non-banking finance company Sundaram Finance on Thursday said the company has earmarked Rs 10 crore to be spent on its public service programme in a phased manner across traditional and digital media The city-headquartered company in a press release said it has launched a music video Oosingo think aimed to overcome the hesitation among the public in getting vaccinated against Covid-19 The music has been composed by noted music director Anirudh Ravichander and lyrics penned by Arivarasu Kalainesan Arivu Various personalities from the Tamil film industry including director Ajay Gnanamuthu choreographer Satish Krishnan actor Robo Shanker Thangadurai and Deepa Shankar highlight the importance of getting vaccinated in the video The state government is making an excellent effort in driving vaccination across the state We believe this is a crucial time and we need to keep up the momentum to educate and encourage our people to get vaccinated company Vice-Chairman Harsha Viji said Sundaram Finance MD Rajiv Lochan said as the number of first doses are seemingly decreasing we feel that this is the opportune time to motivate people to get vaccinated Oosingo is our way of driving the community to think about getting the jab he added PTI VIJ BN BN