Pune (Maharashtra) [India], October 13 (ANI/BusinessWire India): Fibe (formerly known as EarlySalary), India's largest consumer lending platform has appointed actor Tahir Raj Bhasin as its brand ambassador. Tahir will be a part of Fibe's marketing campaigns. He will participate in different marketing ads and endorsement campaigns for the homegrown brand. This collaboration will attract the eyeballs of millennials and GenZs. The film drives the message that the brand can help fulfil their desires such as taking trips, shopping, skill upgrade, etc.