Mumbai Maharashtra India NewsVoir The 15th edition of the IPL has once again seen a flurry of activity amongst advertisers where everyone wants to jump on the bandwagon and cash in on the frenzy As per data available from TAM Sports a division of TAM Media Research the average ad volume per channel saw a 3 rise in this season over the previous season The top five categories of advertisers together accounted for 40 of ad volumes in IPL15 with four being from the e-commerce sector including gaming education wallets and online shopping However unlike other times when advertising and media buying agencies look closely at cost per rating before taking a call FOMO takes control this time of the year and logic takes a backseat Agencies say a significant number of advertisers are start-ups backed by Venture Capital VC funding looking to use the property for bragging rights that subsequently would lead to better brand recognition and valuation hence are ready to pay the increased cost of ad slots In the midst of this frenzy the latest social media campaign by Indias fastest growing investment platform Kuverain themed Official sponsors of investing has once again turned the spotlight on the mad rush of brands looking to cash-in on the IPL The videos present Kuveras conversational tongue-in-cheek take on various aspects of this frenzy - the FOMO of stakeholders concerns of VCs the insane costs of visibility inside conversations and lack of any measurable ROI when spending humongous amounts of money on just being visible - to showcase how investing needs to be smart intelligent and disciplined The ads have gone viral on YouTube Twitter and Instagram with prominent folks appreciating and commenting on the campaign Official sponsors of investing has already raked in 15 million views and is growing Commenting on the campaign Saurabh Pandey Chief Marketing Officer Kuverain said IPL season turns the Indian cricket fan into the hottest property brands fight for We have the official sponsors who have bagged exclusive rights Then some who missed out on the rights but still bought massively priced ad slots to get a foot in the door When advertising on TV in saner times media buying agencies and their clients closely look at the cost per rating point when making their media plans Somehow the hype of IPL makes all common sense magically disappear No wonder the majority of advertisers during IPL are startups backed by VC funding who are out there to just earn bragging rights At Kuvera we believe investing needs to be smart and disciplined and hence launched this campaign to showcase how intelligent investing decisions can be made Since its launch several other brands have resonated the same conversation and joined in the banter with Kuverain GabbbarSingh in his post said A brilliant move by Kuvera to push the boundaries and stand apart from hundreds of brands cluttering IPL ItsOffical that theyre the best Check out their Deepika Hema Rekha Jaya and Sushma film WeekendInvestng in his post on Twitter said I often say this to my fellows that be aware of how much do you want to invest in stocks Dont go all in KuveraIn is trying to depict a similar scenario here Jab Startups Met VCs Money is important dont play with it Vaishnavi Kulkarni a Social Media and Content Marketer commented Bang on I have seen this happen all the time especially since the last 2 seasons of IPL Kuverain is trying to teach us a very important lesson here ie calculating ROI on your investments Thats the best calculation one can ever do I am learning that we should do this on every little that we spend or invest and be very mindful of where the money is going This season lets listen to the official partners of investing and execute our finances in a structure LinkedIn Influencer and Director at Webzoly Disha Shukla in her post commented Lets think wisely Ever tried comparing your revenue generated from the investment done on the ads If yes definitely the results would be a nightmare right Its because we often go heavy on spending so much on branding and advertisements that we forget to calculate and understand even if its necessary or not This is the time to stop think and decide After all we are here for business and profit comes first While scrolling LinkedIn I came through an amazing video by Kuverain and it was all enough to grab my attention hence thought of sharing it with you all too Another prominent content creator Shubham Sharma commenting on the ad said Okay Im IMPRESSED A lot of businesses spend senseless money on advertising while trying to make their ad look less like an ad But when I saw this yesterday I was forced to ask myself Do I buy stuff because of FOMO I shouldnt just buy stuff I dont need because of FOMO right Investing is how I will not regret it later And later I found out they dont charge commissions or advisory fees ie they dont take a chunk away from my profits Savvy marketing A clever approach The message of responsible investing received Kuverain Several users have also applauded the campaign and joined in on the conversations One of them said Spending your money down the fancy overpriced media spots might as well be the new definition of Splurging KuveraIn decided to speak some sense As someone who dabbles in campaigns on a daily basis - such out of box thinking looks fresh on the horizon Image One of Kuveras viral campaign posts PWR PWR