Mumbai (Maharashtra) [India], May 12 (ANI/PRNewswire): Indian apparel wear brand, Manyavar had recently launched its 'Pehno Apni Pehchaan' campaign featuring Hindi Cinema legend Amitabh Bachchan with a strong message on wearing Indian wear on occasions.

Kolkata Jan 28 PTI The ongoing correction in capital market has not dented valuation of Kolkata-based ethnic wear major Vedant Fashions initial public offer that aims to raise Rs 3149 crore a company official said on Friday The company whose flagship brand is the male ethic brand Manyavar has fixed its upper issue price band at Rs 824-866 a share a company official said BSE Sensex has seen about 4300 point correction since early January amid highly volatile trading sessions The company official said the pricing was decided after feedback from institutional investors who have shown high demand interest for the shares The company officials said initially it was estimated to raise Rs 2500 crore However with better valuations the company will raise upto Rs 3149 crore at the upper price band through the IPO The public issue is purely an offer for sale of 36364838 equity shares by promoters and existing shareholders The offer for sale comprises sale of up to 174 crore shares by Rhine Holdings Ltd up to 723 lakh shares by Kedaara Capital Alternative Investment Fund and up to 181 crore shares by Ravi Modi Family Trust Rationalizing the high price band officials said it is an asset light company with zero debt despite its 546 exclusive stores The huge growth potential in the organised celebration market will help to retain its high growth momentum Vedant Fashions is a pan-India player with a retail presence in over 200 cities and three countries in UAE Canada and the United States The company said it will double its overseas store floor area in the next few years Its Manyavar brand accounts for about 80 per cent of its revenue and the company officials said it was confident that its other newer brands will grow stronger in the years to come Asked about the impact of the third wave of COVID-19 on it the company said it was minimal as shutdown was minimal PTI BSM KK KK KK