Mumbai (Maharashtra) [India], November 29 (ANI/NewsVoir): 3BF, a homegrown agency, has been managing Bikaji for over 30 years. The agency has worked very closely with the brand to make it a part of our pop-culture while retaining the core essence of the brand - rooted in Indian tradition. All the marketing efforts over the years have helped build Bikaji a trusted Indian brand and that played a key role in the IPO process. While many see the entire IPO process as thrilling and full of drama, one of the most important aspects that brings sanity to the entire process is solid brand storytelling, a story that creates the differentiation for the brand vis a vis the competition. Over the years 3BF has strategically worked on communication that provided a strong foundation for the Bikaji IPO process. The agency was successfully able to drive the consumer narrative and at the same time ensured it used advertising as a key communication tool to reach out to the other critical stakeholders, including investors. The agency was also able to drive a corporate narrative that was backed by data and staggering consumer sentiments around the brand.

Mumbai Apr 22 PTI The Indian Performing Right Society IPRS on Friday announced a new initiative to raise awareness about music copyright and licensingAs part of the campaign the IPRS would be associating with music schools and institutes across India to build awareness of the rights for music and its creatorsThe initiative will be amplified further through year-long activities for its members and music creators to exchange knowledge and ideas about authors and their rightsIt will kick off from April 26 when the World Intellectual Property Day is celebrated with a session at Whistling Woods institute during which the IPRS will shed light on why it is vital for the creator and those associated with music and media to understand IP and Copyright The aim behind the initiative is to create and spread awareness about fair pay and fair play of music and emphasize the importance of acquiring a licenseThe Indian Performing Right Society Ltd IPRS is consistently innovating to safeguard its members works and rights Continuing with its efforts IPRS is now all set to expand its horizon reaching out to the youth and the nations future creators helping them to find out how IP rights can support their goals and help transform their dreams into realityWe aim to bring about the much-needed change towards understanding and acknowledging the rights of a creator veteran screenwriter-lyricist Javed Akhtar who is the chairman of the IPRS said in a statementRenowned music composers Sachin Sanghvi and Jigar Saraiya of the popular Sachin-Jigar lauded the initiative and it will help songwriters and music creators carve a better future as they get a grip on the tools of the IP systemThe fact that the program is going to be supported with year-long activities makes it all the more advantageous for the songwriters and music creators who often pay the price for their ignorance about their rights and end up being deprived of their credits and income while carrying the mental agony they added PTI RB RB RB