The Congress on Saturday took to social media to inform that popular Indian rapper Divine (Vivian Fernandes) will perform at a concert organised during Bharat Jodo Yatra at Indore on Sunday, November 27. The Congress’ official Twitter handle, tweeting a poster of the concert, wrote: “He introduced Gully rap to... The post appeared first on .

BENGALURU India Dec 21 2021 PRNewswire -- Cashfree Payments a leading payments and API banking solutions company today announced the launch of its brand campaign Yeh Mera Idea Tha focusing on encouraging budding entrepreneurs to take a leap of faith and execute the business ideas they have long cherished Cashfree Payments has conceptualised the campaign on the very idea of the importance of payments in startups growth journey when starting a business At some point in life we all have come across a new venture or startup and thought to ourselves I too had the same idea it could have been me to start this business Accordingly the Yeh Mera Idea Tha campaign features a video film that underscores the fact that an entrepreneur needs a good business idea and the best payment solution to give that idea a concrete shape Reeju Datta Co-founder Cashfree Payments said We are pleased to launch our brand campaign and be a part of the growth journey of future entrepreneurs who are full of innovative ideas With the Yeh Mera Idea Tha campaign we aim to become a one-stop solution for payments and related issues for founders CEOs entrepreneurs and developers and at the same time build our brand so that we achieve top-of-mind recall among our target audience The campaign speaks to the Indian startup ecosystem which has emerged as the third largest in the world after the US and China Through innovation and scalable technology the Indian startup ecosystem continues to grow exponentially and generate impactful solutions So far in 2021 India has emerged as the 3rd largest ecosystem for startups globally with over 59000 DPIIT-recognized startups across 634 districts of the country It is this startup and entrepreneurial culture that Cashfree Payments targets through Yeh Mera Idea Tha at the core of which lies the power of an idea Whenever an indigenous startup launches in the market startup enthusiasts are quick to claim that they were the ones to come up with the idea first Thats the core essence of Yeh Mera Idea Tha Vaibhav Mehrotra Head Brand and Marketing Cashfree Payments said Payments is a key component of a startups growth journey and we understand that the appetite of entrepreneurs across the country is growing for radical payment solutions Through the creative storytelling in our Yeh Mera Idea Tha campaign we celebrate both the idea and the entrepreneur who pursues it Our brand campaign stands true to our commitment to fostering innovation in the business and startup ecosystem With this TV and digital campaign we hope to build a strong brand connection and strengthen our position in the category Yeh Mera Idea Tha is a 360-degree campaign driving the message of innovation across multiple touch points through TVCs social media contests webinars and much more As an extension of the campaign Cashfree Payments has also announced Yeh Mera Idea Tha contest for the startup community The winning idea is expected to win up to Rs 50 lakh worth of free credits The Yeh Mera Idea Tha campaign has been designed by Cog Culture and features TVF actors Naveen Kasturia and Badri Chavan in the video films Anoop Dixit Founder Partner CEO Cog Culture said Taking a company thats disrupting the payment solutions space through the mainline and digital route for brand building is the most exciting experience We wanted to build something that every Indian can relate to - the experience of coming up with an idea only to see it being turned into reality by someone else YehMeraIdeaTha makes the communication relevant and exciting for the audience In fact the communication works seamlessly between TV print and digital Cashfree Payments is the Payments Partner on the first ever version of Shark Tank India on TV as well as OTT The show is set to start from December 20 2021 on Sony and SonyLIV Watch the full videos here YehMeraIdeaTha Film 01 YouTube httpswwwyoutubecomwatchvSl2qCTIGNA4 Twitter httpstwittercomgocashfreestatus1472794412618973186 Facebook httpsfbwatch9--rP2vUP LinkedIn httpswwwlinkedincomfeedupdateurnliactivity6878555207547154432 Instagram httpswwwinstagramcomtvCXsSU-uFSpButmmediumcopylink About Cashfree Payments Cashfree Payments is a leading payment and API banking solutions company It provides full-stack payments solutions enabling businesses in India to collect payments and make payouts via all available methods with simple integration Cashfree Payments offerings include an advanced and easy way to integrate payment gateway a split payment solution for marketplaces bank account verification API and Auto Collect -- a virtual account solution to match inbound payments to customers Founded by IIIT Hyderabad alumnus Akash Sinha and IIT Kharagpur graduate Reeju Datta wwwcashfreecom is among the leading payment service providers in India processing transactions worth USD 20 Billion annually It has leveraged technology to lead payment disbursals in India with more than 50 market share among payment processors Cashfree Payments enables more than 100000 businesses with payment collections vendor payouts wage payouts bulk refunds expense reimbursements loyalty and rewards Apart from India Cashfree Payments products are used in eight other countries including the USA Canada and UAE Cashfree Payments is backed by Silicon Valley investor Y Combinator Apis Partners State Bank of India SBI and was incubated by PayPal Logo httpsmmaprnewswirecommedia1714361CashfreePaymentsLogojpg PWR PWR