Mumbai (Maharashtra) [India], May 25 (ANI/BusinessWire India): OZiva, India's leading certified clean, plant-based holistic wellness brand, kick starts a new campaign '#BeautyAndarBahar' to redefine the way skin ageing is perceived in India with their 'daily anti-ageing routine'. The routine aims to encourage consumers to adopt holistic nourishment of skin that not only focuses on applying the right products but also on consuming clean, plant-based nutrition. The routine tackles the impact of ageing on skin with its Plant-Based Collagen Builder, clinically proven to give a 10X increase in collagen production in the body along with Youth Elixir serum that helps reduce wrinkles by up to 50 per cent.