Thakur pitches for Heal in India to tap wellness sector
New Delhi Apr 22 PTI Union Minister Anurag Thakur on Friday made a strong pitch for marketing India as a hub of healing with a focus on traditional systems of medicine He called upon the ministries to work towards Heal in India noting that Kerala through Ayurveda had made huge strides in the wellness sector The ministries of the government must work together to plan execute and market the idea of making India a hub of healing the minister for information and broadcasting said He was addressing the valedictory session of Global AYUSH Investment and Innovation Summit 2022 in Gandhinagar The minister said AYUSH had immense potential for investment and innovation and noted that the sector witnessed a turnover of three billion dollars in 2014 and had touched 18 billion dollars in 2022 He expressed hope that the country will soon see several startups and businesses investing in this sector We must have the right start-up ecosystem and to that end we must have the right culture for innovation incubation and more initiatives in this sector Thakur said He noted that while the world was fighting COVID-19 47 Indian startups had become unicorns in two years We need better packaging of our product and this should be complemented with aggressive marketing and branding Thakur said The minister said AYUSH Ministry will soon launch an e-marketplace which could conduct transactions worth several crores PTI SKU SKU CJ CJ
New Delhi Apr 22 PTI Union Minister Anurag Thakur on Friday made a strong pitch for marketing India as a hub of healing with a focus on traditional systems of medicine He called upon the ministries to work towards Heal in India noting that Kerala through Ayurveda had made huge strides in the wellness sector The ministries of the government must work together to plan execute and market the idea of making India a hub of healing the minister for information and broadcasting said He was addressing the valedictory session of Global AYUSH Investment and Innovation Summit 2022 in Gandhinagar The minister said AYUSH had immense potential for investment and innovation and noted that the sector witnessed a turnover of three billion dollars in 2014 and had touched 18 billion dollars in 2022 He expressed hope that the country will soon see several startups and businesses investing in this sector We must have the right start-up ecosystem and to that end we must have the right culture for innovation incubation and more initiatives in this sector Thakur said He noted that while the world was fighting COVID-19 47 Indian startups had become unicorns in two years We need better packaging of our product and this should be complemented with aggressive marketing and branding Thakur said The minister said AYUSH Ministry will soon launch an e-marketplace which could conduct transactions worth several crores PTI SKU SKU CJ CJ
