Three actionable steps to increase online sales

It is estimated that there may be around twenty-four million eCommerce sites across the world wide web. With so much traffic, it can be hard to get the attention your business needs to survive. So how do you quickly boost sales and conversions?

Increasing customers

The most obvious way to boost sales is to increase the number of customers to your online business. Improvements to your SEO can do this, but it takes a lot of time. If you want to gain customers fast, a solid digital marketing campaign is the only way to go.

For this step, you need to separate former customers from potential new ones. Both require entirely different campaigns. For this tactic, your aim is to attract a new audience to your business.

Online PPC campaigns will be the backbone of a campaign to attract new customers. They can take place on Google ads or social media. By consistently looking at the metrics of your campaigns you can make improvements, increasing its efficiency as you go.

Increasing conversions

Gaining these new customers is only half the battle. Once you have them visiting, you need to convert them to sales. Even with the best product in the world, there are still tactics you can employ to improve.

First of all, check where in your sales funnel bottlenecks occur or customers drop off. Key points include looking at website architecture, then checking your payment processing is easy to use. Increasing payment methods and processors may cost you, but you will make it up through increased sales.

Follow this by ensuring you consistently refresh what you are offering. When someone arrives, if they do not like the product on offer make sure they are presented with another. A perfect example of this can be found in companies offering online slot games. With new offerings daily and numerous easy payment methods, it makes it simple for new customers to sign up and use the service instantly. Some even have a choice of welcome bonuses, making something available to attract a range of visitors.

Increasing repeat transactions

Customer loyalty and making repeat transactions are just as important as finding new customers. Consumers are more likely to do business with companies they know and trust. Providing new offerings is a great way to entice people back, but there’s a reason that businesses combine this with discounts or special offers: it’s a means of further convincing converted customers and building trust and loyalty. 

This is where a great social network will come in useful. You can use your fans as ambassadors. Provide gifts and incentives for anyone who posts reviews and ratings about your company online, using their loyalty to bring others into the fold. You can even take it one step further and introduce a full referral scheme for anyone who introduces customers to you, pleasing both the existing customer and the new one.

Despite many tricks and tips being available, all increases in sales come down to these three main points.

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