TVS Motor Company Acquires Switzerlands Largest E-bike Player – Swiss E-Mobility Group AG SEMG
Chennai Tamil Nadu India NewsVoir TVS Motor Company today announced the successful acquisition of a 75 stake in the Swiss E-Mobility Group SEMG The acquisition reaffirms TVS Motor Companys commitment to expansion in Europe through a portfolio of premium and technology leading brands including Norton Motorcycles and EGO Movement which were recently acquired SEMG is a market-leading provider of E-mobility solutions within the DACH region operating the largest pure-play E-bike retail chain M-way in Switzerland with close to USD 100M in revenue The company has a prestigious Swiss mobility brands portfolio including Cilo Simpel Allegro and Zenith Bikes By combining its extensive physical network and e-Commerce platform with two online platforms and 31 physical stores SEMG is able to deliver a seamless and world-class customer experience Announcing the acquisition Mr Venu Srinivasan Chairman TVS Motor Company said TVS Motor has always been committed to sustainability and has been investing in electric vehicles for over 10 years The increasing global focus on the environment and personal well-being is rapidly accelerating demand for newer mobility solutions and TVS Motor is investing to drive this change Speaking on the occasion Sir Ralf Speth Chairman designate TVS Motor Company said TVS Motor is committed to being at the forefront of e-personal mobility globally SEMG complements our acquisitions of Norton Motorcycles and EGO Movement and strengthens our commitment to environmental sustainability We offer our customers a compelling portfolio of technologically advanced and environment friendly products Adding on Mr Sudarshan Venu Joint Managing Director TVS Motor Company said This acquisition furthers TVS Motors commitment towards e-personal mobility products We are strengthening our presence in the rapidly growing E-bikes segment SEMG has strong omnichannel distribution and aspirational brands including Cilo Simpel and Zenith – Bikes Im excited to enhance the product range further and scale the company in the DACH region and beyond Id like to convey my thanks to CONSTELLATION CAPITAL and Rainer Frhlich for this foundation which we will build on E-bikes are establishing themselves as the de-facto form of personal mobility in Europe due to the increased ease of usage regulatory support and overall perception as a sustainable form of transport With a current penetration of approximately 15 of the total bicycle population in Europe and growing at a CAGR of 18 the market for the E-bicycle holds significant growth potential Rainer Frhlich Founder and Managing Partner CONSTELLATION CAPITAL emphasises In TVS Motor we have found the ideal and an exceptionally dynamic partner for SEMG to reinforce and expand the Groups position as a market leader The strategy of having a global leader like TVS as a majority shareholder not only offers untapped potential in quality assurance and procurement in the global supply chain but also lays the foundation for future expansion of the group beyond national borders The acquisition has been made in an all-cash deal through TVS Motors Singapore Subsidiary TVS Motor Singapore Pte Ltd About TVS Motor Company TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 85 billion TVS Group We believe in Championing Progress through Mobility Rooted in our 100-year legacy of Trust Value and Passion for Customers and Exactness we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes We endeavour to deliver the most superior customer experience at all our touch points across 70 countries We are the only two-wheeler company to have received the prestigious Deming Prize Our products lead in their respective categories in the JD Power IQS and APEAL surveys for five years We have been ranked No 1 Company in the JD Power Customer Service Satisfaction Survey for consecutive four years For more information please visit wwwtvsmotorcom About Swiss E-Mobility Group AG SEMG The Swiss E-Mobility Group AG was incepted as a part of the CONSTELLATION V fund in 2018 and advised by CONSTELLATION CAPITAL AG one of Switzerlands leading investment firms Since then SEMG has been pursuing a growth strategy combining organic and inorganic opportunities through the acquisition of various companies in the E-mobility industry SEMG represents a Switzerland based institution in the fast-growing E-mobility market offering traditional Swiss and other attractive bicycle complementary services via a customer-centric multi-channel strategy in the DACH region Their portfolio of four own E-bike brands Simpel Cilo Allegro Zenith are relevant across all major E-bike segments from E-city E-mountain bikes to niche segment in Speed Pedelec SEMGs role as a key distributor of major E-bike brands Cube Haibike Canondale Kalkhoff Focus Stromer Moustache KTM etc also provides customers with a holistic range of E-bike products to choose from wwwsemgch Image At the signing in ceremony Left to right Sharad Mohan Mishra TVSM Company Sudarshan Venu JMD TVSM Sir Ralf Speth TVSM Rainer Frhlich CONSTELLATION CAPITAL Reto Waeffler – CEO SEMG PWR PWR

Chennai Tamil Nadu India NewsVoir TVS Motor Company today announced the successful acquisition of a 75 stake in the Swiss E-Mobility Group SEMG The acquisition reaffirms TVS Motor Companys commitment to expansion in Europe through a portfolio of premium and technology leading brands including Norton Motorcycles and EGO Movement which were recently acquired SEMG is a market-leading provider of E-mobility solutions within the DACH region operating the largest pure-play E-bike retail chain M-way in Switzerland with close to USD 100M in revenue The company has a prestigious Swiss mobility brands portfolio including Cilo Simpel Allegro and Zenith Bikes By combining its extensive physical network and e-Commerce platform with two online platforms and 31 physical stores SEMG is able to deliver a seamless and world-class customer experience Announcing the acquisition Mr Venu Srinivasan Chairman TVS Motor Company said TVS Motor has always been committed to sustainability and has been investing in electric vehicles for over 10 years The increasing global focus on the environment and personal well-being is rapidly accelerating demand for newer mobility solutions and TVS Motor is investing to drive this change Speaking on the occasion Sir Ralf Speth Chairman designate TVS Motor Company said TVS Motor is committed to being at the forefront of e-personal mobility globally SEMG complements our acquisitions of Norton Motorcycles and EGO Movement and strengthens our commitment to environmental sustainability We offer our customers a compelling portfolio of technologically advanced and environment friendly products Adding on Mr Sudarshan Venu Joint Managing Director TVS Motor Company said This acquisition furthers TVS Motors commitment towards e-personal mobility products We are strengthening our presence in the rapidly growing E-bikes segment SEMG has strong omnichannel distribution and aspirational brands including Cilo Simpel and Zenith – Bikes Im excited to enhance the product range further and scale the company in the DACH region and beyond Id like to convey my thanks to CONSTELLATION CAPITAL and Rainer Frhlich for this foundation which we will build on E-bikes are establishing themselves as the de-facto form of personal mobility in Europe due to the increased ease of usage regulatory support and overall perception as a sustainable form of transport With a current penetration of approximately 15 of the total bicycle population in Europe and growing at a CAGR of 18 the market for the E-bicycle holds significant growth potential Rainer Frhlich Founder and Managing Partner CONSTELLATION CAPITAL emphasises In TVS Motor we have found the ideal and an exceptionally dynamic partner for SEMG to reinforce and expand the Groups position as a market leader The strategy of having a global leader like TVS as a majority shareholder not only offers untapped potential in quality assurance and procurement in the global supply chain but also lays the foundation for future expansion of the group beyond national borders The acquisition has been made in an all-cash deal through TVS Motors Singapore Subsidiary TVS Motor Singapore Pte Ltd About TVS Motor Company TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 85 billion TVS Group We believe in Championing Progress through Mobility Rooted in our 100-year legacy of Trust Value and Passion for Customers and Exactness we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes We endeavour to deliver the most superior customer experience at all our touch points across 70 countries We are the only two-wheeler company to have received the prestigious Deming Prize Our products lead in their respective categories in the JD Power IQS and APEAL surveys for five years We have been ranked No 1 Company in the JD Power Customer Service Satisfaction Survey for consecutive four years For more information please visit wwwtvsmotorcom About Swiss E-Mobility Group AG SEMG The Swiss E-Mobility Group AG was incepted as a part of the CONSTELLATION V fund in 2018 and advised by CONSTELLATION CAPITAL AG one of Switzerlands leading investment firms Since then SEMG has been pursuing a growth strategy combining organic and inorganic opportunities through the acquisition of various companies in the E-mobility industry SEMG represents a Switzerland based institution in the fast-growing E-mobility market offering traditional Swiss and other attractive bicycle complementary services via a customer-centric multi-channel strategy in the DACH region Their portfolio of four own E-bike brands Simpel Cilo Allegro Zenith are relevant across all major E-bike segments from E-city E-mountain bikes to niche segment in Speed Pedelec SEMGs role as a key distributor of major E-bike brands Cube Haibike Canondale Kalkhoff Focus Stromer Moustache KTM etc also provides customers with a holistic range of E-bike products to choose from wwwsemgch Image At the signing in ceremony Left to right Sharad Mohan Mishra TVSM Company Sudarshan Venu JMD TVSM Sir Ralf Speth TVSM Rainer Frhlich CONSTELLATION CAPITAL Reto Waeffler – CEO SEMG PWR PWR