Dear User, if you are accessing this privacy notice from outside India please continue reading. If you are accessing from India please click here.

Privacy Notice for International Users :

I. Objective and Scope

Z5X Global FZ LLC ("we", "us", "Company") values the trust placed in us by data subject ("you", "your", "user", "subscriber") and therefore, we follow the highest standards of privacy guidelines to protect the information shared by you with us.

This Privacy Policy ("Privacy Policy") governs the use of Personal Information shared (as defined below) with or collected by Company from the users or subscribers of our online services in your country including the 'ZEE5' service ("ZEE5") which has both free and premium content and services.

This privacy policy describes the usage of information provided or collected on the sites and applications where this privacy policy is posted. We follow this privacy policy in accordance with applicable law in the places where we operate.

All capitalized terms that have not been specifically defined herein shall have the same meaning as provided under the Terms of Use.

This Privacy Policy should be read in conjunction and together with the Terms of Use.

II. User Consent

By using ZEE5 (for example, when you register for an account, purchase a service, enter a contest or promotions, communicate with us, on our sites or applications and/or browse on ZEE5), you agree to provide consent to our collection, use and sharing of your personal information as described in this policy. By using ZEE5 you also consent to sharing of your Personal Information with third parties for marketing and advertising purposes. In case of any roaming user profile or if you are a traveller visiting various countries around the world and avail ZEE5 services, then we will consider the country of registration as your primary country and the consents obtained at the time of registration will be valid for your processing of personal information.

Please keep in mind that when you provide information on a third-party site or platform (for example, via our applications like social media login) we collect your information through those third-party sites which are covered by this privacy policy. Information the third-party site or platform collects is subject to the third-party site or platform's privacy practices.

Please also keep in observance that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to make yourself aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information.

Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications.

III. Collection and Use of Personal Information

'Personal Information' or Personally Identifiable Information together known as 'PII' is defined as any information that identifies (whether directly or indirectly) to a particular individual or natural person, such as the individual’s name, postal address, email address, or mobile number etc. When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information.

Information we collect

a. We may ask for and collect the following personal information about you when you use the ZEE5. We would like to emphasis here that without this information we may not be able to provide you with all the requested services; Information collected includes but not limited to: First and Last Name, Email id, Primary Phone No/Mobile Number ,Country, Date of Birth and Gender.

b. We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your computer or other device used to access our service (such as smart TVs, mobile devices, tablets, and certain streaming devices). The information includes:

i. Activities on the ZEE5 such as type of content, watch history, search queries etc.

ii. Device information like device id, device model etc. and other unique identifiers

iii. Your interactions with our email, customer care and messaging platform.

c. Geo-location information through IP addresses*,

d. Advertising identifiers, such as those found on mobile devices, tablets, and devices that include such identifiers (for example the Identifiers for Advertisers (IDFA) on iOS devices and GAID on Android devices) and certain streaming devices; Information collected via the use of cookies and other technologies;(You can read more about how we use cookies under the Cookie Policy section of this Privacy Notice)

e. *Note: The IP address that we collect automatically is used for transaction/billing purpose for availing ZEE5 subscription. Basis the IP address we also capture the geo location from where the user is trying to access content. This information is further used internally for taxation purpose to identify the geo location (country), the user has availed services from.

f. In addition to the use stated above, we identify and use Your IP address to help diagnose any problems with our server, and to administer the error. Your IP address is also used to help identify you and to gather broad demographic information to customize your experience on the ZEE5.

Inferred Information through usage and log data

g. We may track certain information about you based upon your behaviour on ZEE5. We use this information for conducting internal research on our users' demographics, devices, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis.

h. We may also collect Your Information to track user behaviour and preferences for internal analytics and research. We may also use your information: (i) To evaluate Your interest for various genres of content, services, offers; To perform analytics and conduct customer research, to determine your interest, for identifying Content that generate sales and to analyse traffic patterns.

i. If you choose to post messages on ZEE5’s social media accounts, message boards, chat rooms or other message areas or leave feedback, we will collect that information provide by you to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.

j. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on ZEE5, we may collect and store such information.

k. We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like zip code, age, etc.). We use this data to tailor your experience on ZEE5, providing you with content that we think you might be interested in and to display content according to your preferences.

Information we collect through third parties

If you link, connect or login through the Company account with a third-party service i.e. Google, Facebook, Twitter, etc. they may collect that information that they send us such as your registration and profile information. Below mentioned are the information that may get collected through social platforms such as: Facebook - Public information, Name , Email id, friend lists; Google - Email id; Twitter - Email id, twitter handle, read tweets from your timeline and see who the user is following.

l. Billing Information: ZEE5 uses third party payment gateway partners to process and facilitate the payment of your subscription fee for providing you access to the subscription. Based on Your purchase of a subscription package, our payment gateway partners collect information with respect to your credit/debit cards or other bank account details along with your billing address. This information is stored by our payment gateway partners. . Please note that the Company does not directly collect any financial information such as credit card or debit card or banking details from you. Such payment gateway partners are not controlled by us. When you visit such payment gateways you do so at your own choice and risk. These payment gateways may have their own privacy policies in place, which we recommend you review thoroughly. We do not assume any responsibility or liability for such payment gateways, the content of such payment gateways and their privacy practices, nor do we endorse them. We encourage you to familiarize yourself with the privacy statements provided by such payment gateways prior to providing them with information about you or entering into any transactions with them.

Company shall not be liable, accountable or responsible for Your Personal Information, Sensitive Personal Data and Financial Information which you provide to these payment gateways.

Auto renewal Subscription

m. When you chose any subscription or paid service, we or our payment gateway provider may collect your purchase, address or billing information, including your credit card number and expiration date etc. However when you order using an in-app purchase option, same are handled by such platform providers. The subscriptions on ZEE5 may be on auto renewal mode unless cancelled. If at any point you do not wish to auto-renew your subscription, you may cancel your subscription before the end of the subscription term. We do not capture/store any personal payment information with us.

n. We use information to provide, analyse, administer, enhance and personalize our service and marketing efforts, to process your registration, your orders, payments, and to communicate with you related to below mentioned points. For example, we use information to determine your general geographic location, provide localized content, provide you with customized and personalized viewing recommendations for movies and TV shows we think will be of interest to you, determine your Internet Service Provider (ISP), and help us quickly and efficiently respond to inquiries and requests.

o. By signing up, you agree to receive marketing communication via different channels. You can change your preference anytime by going to preference management.

p. prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and enforcing our terms (such as determining free trial eligibility).

q. communicate with you concerning our service (for example by email, push notifications text messaging, online messaging channels,and phone calls), so that we can send you news about Company details about new features and content available on the ZEE5, and special offers, promotional announcements, and consumer surveys, and to assist you with operational requests such as password reset requests.

r. Notify you about changes in terms of service, allow you to participate in interactive features offered through our services carry out our obligations and enforce our rights arising from any contracts entered in to between you and us, including for billing, chargeback and collection.

We may also use your information to contact you about our own and third-party services that may be of interest to you.

IV. Disclosure to third parties

General Disclosure

a. At times the Company may make certain personal information available to strategic partners that work with the Company to provide you with service, or that help the Company market to customers. For example, when you purchase and activate subscription, you authorize the Company to exchange the information you provide during the activation process.

We do not share your personal information with other companies, organizations, or individuals outside of Company except in the following cases:

Advertising

b. We use third-party advertising companies to serve personalised advertisements when you visit or use our website, mobile application or services. These companies may use information (including but not limited to your name, address, email address or telephone number or other personally identifiable information) about your visits or use to particular website, mobile application or services, in order to provide personalised advertisements about goods and services of interest to you.

c. Services may include links to other websites or applications. Such websites or applications are governed by their respective privacy policies, and are beyond our reasonable control. Once you leave our server (you can recognize your location by checking the URL in location bar on your browser), any kind of information provided by you is governed by the privacy policy of the operator of the applications/website(s) you are visiting. Their policy may differ from ours. If you can't find the privacy policy of any of these applications/websites via a link from the application's homepage, you should either leave the application/websites or contact the application owner(s) directly for more information.

d. Presentation of information to our advertisers for helping them to understand our audience(s) and to know the value of advertising on our websites or applications, is usually in form of aggregated statistics on traffic to various pages/content within our websites or applications.

Service Providers

e. ZEE5 may provide links to various third-party websites that may collect Your Personal Information. Use of Your information collected by such third-party platform will be governed by the privacy policy of such third-party platform. Company has no control on the operation of such third-party websites and you may share information with such third party at your sole risk. Company shall not be liable to you for any misappropriation of your Personal Information by such third party.

f. We may share non-personally identifiable information publicly and with our partners - like publishers, advertisers, developers, or rights holders. For example, we share information publicly to show trends about the general use of our services. We also allow specific partners to collect information from your browser or device for marketing/promotions and measurement purposes using their own cookies or similar technologies.

Promotional Offers

g. We share or disclose your personal information outside of the Company for purposes of facilitating any promotional offers. For example, providing e-mail related services such as marketing newsletters, promotions and offers. You can opt out from receiving promotional offers and other marketing material. If you wish to continue or to opt out from receiving such messages, you can do so by indicating your preference at any time through our website and application.

V. Business Transfers

We provide personal information to our affiliates and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us with customer support.

VI. Legal

In the event of any requirement by court order, government, or quasi-government agency to disclose your Personal Information, we will disclose information as may be legally required. We may also disclose your Personal Information if we, in good faith believe that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process.

In the event Company is merged with or acquired by another company, you acknowledge that we and our affiliates may share your personal information, wholly or in part, with another business entity.

VII. Your Controls and Choices

We provide you the ability to exercise certain controls and choices regarding our collection and/or use and sharing of your personal information. In accordance with applicable law, your controls and choices may include:

VIII. Managing Your Information

a. You can access and update some of your personal information through your account settings. If you have chosen to connect your Zee5 account to a third-party application, like Facebook, Google or Twitter, you can change your settings and remove permission for the app by changing your account settings. You are responsible for keeping your personal information up-to-date. The Company will send you periodic reminders via e-mail to maintain the accuracy of your personal information.

b. Rectification of inaccurate or incomplete information: You can ask us to correct inaccurate or incomplete personal information concerning you (this is the information which you cannot update yourself within your Zee5 account) by sending us an e-mail.

c. Data Retention and Erasure: We retain your personal information for as long as necessary. This is required for the performance of the contract between you and us and to comply with our legal obligations. If you no longer want us to use your information, then you can request that we erase your personal information and close your Zee5 account. You/Users can request for account deletion by writing an email to dpo@zee.com.

Users with an active subscription plan:
Erasure of your information from the Platform will result in Your active subscription being terminated without any refunds. Please refer to the Zee5 Terms and Conditions [https://www.zee5.com/termsofuse] for more information on requesting for account deletion while You have an active subscription plan.

Users with auto-recurring payments enabled:
In case you have purchased Your subscription plan using an auto-recurring payment method (Apple In-App Purchase (IAP), Google In-App-Purchase (IAP), Amazon In-App-Purchase (IAP), Roku Pay, etc.), please ensure that such auto-recurring payment methods are disabled/turned off prior to initiating account deletion. Please refer to the Zee5 Terms and Conditions [https://www.zee5.com/termsofuse] for more information on requesting for account deletion for Users with auto-recurring payments enabled.

Please note that upon your request for the erasure of your personal information, we may still need to:

i. retain some of your personal information as necessary for our legitimate business interests, such as fraud detection and prevention and enhancing safety. For example, if we suspend a an account for fraud or safety reasons, we may retain certain information from that account to prevent that user from opening a new account in the future.

ii. retain and use your personal information to the extent necessary to comply with our legal obligations. For example, we may keep some of your information for tax, legal reporting and auditing obligations.

iii. maintain copies of information including PII, to protect from accidental or malicious loss and destruction, residual copies of your personal information may not be removed from our backup systems for a limited period of time.

d. Withdrawing Consent: For withdrawing your consent at any time during your tenure with us, you may choose to do so by sending us an e-mail. We shall review your request and may ask you to verify your identity. Post verification we will withdraw the consent for which request was made by you and stop any further processing of your personal information.

e. Rights if you are located in the UK or the European Economic Area Under certain circumstances, you have rights under data protection laws in relation to your personal data, as follows: request access to your personal data; request correction of your personal data; request erasure of your personal data; object to processing of your personal data; request restriction of processing your personal data; and request transfer of your personal data. If you wish to exercise any of the rights set out above, please contact us using the contact details provided. If you are located in the UK or the European Economic Area, you also have the right to make a complaint at any time to the UK Information Commissioner’s Officer or your applicable supervisory authority if you reside in the European Economic Area. We would, however, appreciate the chance to deal with your concerns before you approach the ICO (or another supervisory authority) so please contact us in the first instance.

IX. Company is committed to complying with the Do Not Call (DNC) provisions. We may send marketing messages to your country's telephone number if you have given us consent, OR you have not registered with the national DNC Registry, OR the sending of such messages is permissible under applicable laws and regulations.

X. Please note that after opting out, you may still continue to receive non-marketing messages, such as product updates and service notices as permitted under applicable local laws and regulations.

XI. Children's Privacy

Our services are intentionally not designed for or directed at persons less than 18 years of age. Company does not knowingly permit any person who is under 18 years of age to register with the services or to provide any other personally identifying information. If Company becomes aware that any PII of persons less than 18 years of age has been collected by the Company without verified parental consent, then Company will take the appropriate steps to delete any such information and notify the parent.

However, we consider it the responsibility of parents to monitor their children’s use of our services. Nevertheless, it is our policy not to collect and process any personal information from children below 18 years of age or offer to send any promotional materials to persons in that category. Company does not seek or intend to seek or receive any personal information from children. Should a parent or guardian have reasons to believe that a minor has provided company with personal information without their prior consent, please contact our customer support team to ensure that the personal information is removed from the Company.

XII. Data transfer, storage & processing globally

We operate globally and may transfer your personal information to individual companies, its affiliated companies or third parties in locations around the world for the purposes described in this privacy policy. Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information. The steps we take to safeguard the privacy of your personal information if you are located in the UK or the European Economic Area are the standard contractual clauses approved by the European Commission and the UK Addendum to the European Commission approved standard contractual clauses, which have been approved by the UK’s Information Commissioner’s Office. Please contact us if you want further information on the mechanisms used by us when transferring your personal data outside of the UK or the European Economic Area.

XIII. Security and compliance with laws

We are continuously implementing and updating administrative, technical, and physical security measures to help protect your information against unauthorized access, loss, destruction, or alteration. Some of the safeguards we use to protect your information are firewalls and data encryption, and information access controls. If you know or have reason to believe that your Zee 5 account credentials have been lost, stolen, altered, or otherwise compromised or in case of any actual or suspected unauthorized use of your account, please contact us by contacting our customer support team.

XIV. Change in Policy

This Privacy Policy is subject to change from time to time. We reserve the right, at our sole discretion, to modify the terms of this Privacy Policy from time to time in order to ensure compliance with applicable laws ("Updated Terms"). The Updated Terms shall be effective immediately and shall supersede these terms of this Privacy Policy. We will not be under an obligation to notify you of any changes to this privacy policy except if the changes made to the policy significantly affects your rights or as may be required by law. You shall be solely responsible for reviewing the Privacy Policy from time to time for any modifications. By continuing to use Zee5 after the updated terms have been published, you give your consent to the said change in policy and affirm your agreement to the updated terms.

XV. FOR THE TERRITORY OF USA:

Age Limitations: The Services are not intended to be used by children without involvement and approval of a parent or guardian. If you are under the age of 13, you are not permitted to register with ZEE5 or provide your personal information to ZEE5.Please note that you must be at least 18 years of age in order to purchase certain services.

Children: Children under 13 years of age are not permitted to register with ZEE5.

Security and Account Access: The security of your information is important to us. We use a variety of physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, and modification. For example, we take steps to limit access to sensitive information from or about you to those ZEE5 employees, agents, and contractors who have a legitimate business reason to access such information. We also use measures like encryption and hashing to help protect sensitive information when in transmission. Despite these efforts, please note that there is always a possibility that a breach in data transmission or storage may occur and we cannot guarantee the security of any information from or about you 100% of the time. Please refer to the U.S. Federal Trade Commission’s >website for information on how to protect yourself from identity theft.

Please note that if you allow others to use your account (including others you permit to set up profiles under your account), they may be able to view information about your account or any of the profiles under your account, including information about the videos you view and your email address.

Applicable Law: ZEE5 Services are intended for users in the U.S. as well. By viewing any Content or otherwise using the ZEE5 Services, you consent to the transfer of information to the U.S. to the extent applicable, and the collection, storage, and processing of information under U.S. laws.

Contact information If you require any information or clarification regarding the use of your personal information or this privacy policy or grievances with respect to use of your personal information, please email us at dpo@zee.com

Privacy Notice for Users in India

We, Zee Entertainment Enterprises Limited (“We”, “Us”, “ZEEL”) value the trust placed in Us by You and therefore, we follow the highest standards of privacy guidelines to protect the information shared by You with Us.

This Privacy Policy (“Privacy Policy”) governs the use of Your Personal Information shared (as defined below) with or collected by ZEEL from the users or subscribers of the Zee5 platform, including the Zee5 website, and mobile applications (“ZEE5”).

Your viewing or browsing of our content or Your use of our services offered on ZEE5 is construed to mean that You consent to our collection, use, storage, processing, alteration, retrieval, indexing, erasure, making available of, and/or transfer (“Processing”) of your Personal Information in accordance with this Privacy Policy, and you agree to be bound by the terms of this Privacy Policy.

If You do not agree with the terms contained herein, please do not view, browse or download and immediately desist use of ZEE5. You are free to withdraw your consent at any given time, however such withdrawal could result in an interruption to services provided by Us. In case you choose to withdraw consent please write to us on dpo@zee.com. By browsing or use of ZEE5 platform or its application, You consent to the terms of this Privacy Policy and agree to the Processing of Your Personal Information in the manner as provided under this Privacy Policy.

This Privacy Policy is a part of, and should be read together with the Terms of Use available on https://www.zee5.com/termsofuse. All capitalized terms that have not been specifically defined herein shall have the same meaning as provided under the Terms of Use.

I. Collection of Personal Data

Personal Information or Personally Identifiable Information or Personal Data (Personal Data) means data/information about or relating to a natural person.

We collect Your Personal Data to provide You with the best in class user experience and services in the following ways :

1) Directly from You:

a) We may collect Your name, mobile number, email, address, IP Address, pin code, age, gender, occupation etc when you browse or register to avail our services and/or when You interact with us over email, our support pages or chatbots. This information is collected to provide You with a customised user experience through a dedicated user account and or resolve any queries or requests raised by You respectively.

b) We collect information regarding Your usage of our services through log data, cookies and similar technologies. We collect this data to ensure a customised seamless experience to You so that You may enjoy our shows and/or services as and when you prefer.

2) From our authorised partners:

a) When You purchase a subscription or make a payment for any services availed, our payment gateway partners or pre-paid instrument service providers as applicable, collect information with respect to Your credit/debit card details, net banking, or other bank account details. This is done by the payment gateway provider/pre-paid instrument service provider to process Your subscription or payment request as per the applicable laws. Please note that ZEEL does not directly collect any such financial information from You. Such payment gateway partners or pre-paid instrument service providers, as applicable, are not controlled by us. When you visit such payment gateways or pre-paid instrument service providers, as applicable, you do so at your own risk. These payment gateways or pre-paid instrument service providers, as applicable, may have their own privacy policies in place, which we recommend You review. We also encourage you to familiarize yourself with the privacy statements provided by such payment gateways or pre-paid instrument service providers, as applicable, prior to providing them with information about you or entering into any transactions with them. We do not assume any responsibility or liability for such partners, the content of such payment gateways or pre-paid instrument service providers, as applicable, and their privacy practices, nor do we endorse them.

b) If You choose to log-in, access or otherwise connect to ZEE5, through a third-party service (such as Facebook, Twitter, etc), we may, for example, collect your user ID and user name associated with that service, as well as any information You make public using that service. We may also collect information You have authorized that service to share with Us (such as Your user ID, billing information, public profile information, email address, birthday, and other account and profile data).

c) If You choose to post messages on social media accounts, message boards, chat rooms or other message areas or leave feedback, we will collect that information You provide to Us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.

d) Whilst We try and ensure that our authorised partners are committed to observing strictest privacy practices, they are independent entities in themselves and hence would be subject to their own Privacy Policies and practices. We strongly recommend You to view and familiarise yourself with those policy documents.

II. Use of Personal Data

a) We may also use Your information to: (i) understand user behaviour; (ii) evaluate Your interest for various genres of content, services, offers, etc; and (iii) perform analytics and conduct customer research, to determine Your interest, for identifying content that generates sales and to analyse traffic patterns, demographics, devices, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may include the platform that You just visited (whether this platform is on ZEE5 or not), which platform You next visit, and Your computer browser information.

b) We use the collected information in order to provide You with a safe, efficient, smooth and customized experience. This allows us to provide services and features that most likely meet Your needs, and to customize ZEE5 to make Your experience safer and easier.

c) We identify and use Your IP address to help diagnose any problems with our server, and to administer ZEE5. Your IP address is also used to help identify You and to gather broad demographic information to customize Your experience on ZEE5.

d) We will occasionally ask You to complete optional online surveys. These surveys may ask You for contact information and demographic information (like zip code, age, etc). We use this data to tailor Your experience at ZEE5, providing You with content that We think You might be interested in and to display content according to Your preferences.

e) We may use the personal data provided to communicate through various modes like Phone Call, SMS, message, email, to You at regular intervals to notify You of, among other things, various offers, new content, exclusive deals etc., that may be available or new services that You may be interest to subscribe to etc. By accessing ZEE5, You expressly consent to receiving such communications from Us at regular intervals. However, if You do not wish to receive any communication from Us, You may request to change your preferences by using ‘Manage Preferences’ link on website or application.

f) Except as provided herein, we do not solicit any Sensitive Personal Information about You. However, if You share such information with us voluntarily, we will not be liable for any actions, claims, costs, expenses or other liabilities that may arise as a consequence of such any unauthorized use or misuse of such information

III. Cookie Statement

A "cookie" is a small piece of information stored by a web server on a web browser so it can be later read back from that browser. Cookies are useful for enabling the browser to remember information specific to a given user. We place both permanent and temporary cookies in Your computer's hard drive. The cookies do not contain any of Your Personal Information.

We may combine Your Personal Information, other information and information collected from tracking technologies and aggregate it with information collected from other users using our service to attempt to provide You with the Service and a better experience on ZEE5.

IV. Disclosure and Transfer of Personal Information with Third Parties

We may disclose/share/ transfer Your Personal Data to the parties including but not limited to :

a) ZEEL, its affiliates and group companies for compliance, reporting or any other purpose connected with ZEEL’s provision of services to You

b) Authorised partners, third parties, agents for instance our trusted vendors for providing us with customised solutions to meet our day to day business needs, cloud storage providers etc. We are committed to driving a strong data privacy culture across our value chain through strict contractual obligations on the said vendors and service providers.

c) Law Enforcement Agencies and other Regulatory Bodies; We may also disclose or transfer Your Personal Information, inside or outside India strictly on confidential terms, with law enforcement agencies, regulatory bodies or judicial bodies in relation to a legal dispute or for any other purposes if called upon or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to ZEE5. We may also disclose Your Personal Data if we, in the good faith believe that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process.

d) Third parties in order to provide You access to ZEE5 and facilitate Your participation in any contest, game or activity conducted by ZEEL, to comply with Our legal obligations.

e) Authorised marketing partners to provide you with unique offers on products and services we think would be of interest to you. In case you do not wish to receive such promotional offers please write to us on dpo@zee.com with a subject reading “Unsubscribe”.

f) Third-party advertising companies to serve personalised advertisements when you visit or use our website, mobile application or services. These companies may use information (including but not limited to your name, address, email address or telephone number or any other personally identifiable information) about your visits or use of a particular website, mobile application or services, in order to serve you with personalised advertisements about goods and services, which may be of interest to you.

g) You hereby provide Your express consent to us for sharing Your Personal Information with third parties and our affiliates for marketing and advertising purposes.

h) We shall endeavour that the third parties and agents engaged by us to whom we may provide access to Your Personal Information for the purposes set out herein are under an contractual obligation to protect Your Personal Information in accordance with the same standard that ZEE5 has agreed to be subject to in this Privacy Policy.

i) ZEE5 may disclose Your Personal Information to such extent as ZEE5 may deem necessary for You to enter into commercial transactions with the website and/or application of ZEE5. Recipients of your Personal Information may be located outside India. This may include countries where applicable data protection laws provide a lesser degree of protection than India. However, You expressly consent to usage of such Personal Information.

j) In the event ZEEL is merged with or acquired by another company or in case of re-organization or re-structuring of business, we and our affiliates will share Your Personal Information, wholly or in part, with another business entity.

V. Third Party Sites

ZEE5 may provide links to various third-party websites that may collect Your Personal Data. Use of Your information collected by such third party platform will be governed by the privacy policy of such third party platform. ZEEL has no control on the operation of such third party websites and You may share information with such third party at Your sole risk. ZEEL shall not be liable to You for any misappropriation of Your Personal Information by such third party.

VI. Data Deletion and Retention

We retain your personal information for as long as necessary. This is required for the performance of the contract between you and us and to comply with our legal obligations. If you no longer want us to use your information, then you can request that we erase your personal information and close your Zee5 account. You/Users can request for account deletion by writing an email to dpo@zee.com.

VII. Security and Compliance with Laws

We strive to protect Your Personal Information against unauthorized disclosure, misuse, unlawful use, modification, loss or destruction. We take all reasonable measures and precautions, as per standard industry practises, to keep Your Personal Information confidential. We ensure compliance with all applicable laws.

We use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification as per law. Unfortunately, no measures can be guaranteed to provide 100% security. Accordingly, we cannot guarantee the security of your information. By continuing to access the ZEE5 platform you are aware of such risk.

VIII. Amendments

This Privacy Policy is subject to change from time to time without any written notice to You. We reserve the right, at our sole discretion, to modify the terms of this Privacy Policy from time to time in order to ensure compliance with applicable laws (“Updated Terms”). The Updated Terms shall be effective immediately and shall supersede these terms of this Privacy Policy. Upon updating the Policy, we may revise the "Updated" date at the bottom of this Privacy Policy. We will not be under an obligation to notify you of any changes to this Privacy Policy. You shall be solely responsible for reviewing the Privacy Policy from time to time for any modifications. By continuing to use ZEE5 after the Updated Terms have been published, You affirm Your agreement to the Updated Terms.

IX. Contact Us

dpo@zee.com

Address for receiving notices:-

ZEE Entertainment Enterprises Limited

18th Floor, A Wing, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai-400013

ZEEL is a company based in India. By browsing/using ZEE5, You hereby acknowledge that ZEEL is not responsible or liable in any manner to comply with any local laws of Your territory except India with respect to ZEE5.

Updated: Dec 13, 2024;

Cookie Policy

We Care About Your Privacy

We and our partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below, including your right to object where legitimate interest is used, or at any time in the privacy policy page. These choices will be signalled to our partners and will not affect browsing data.

We and our partners process data to provide:

Store and/or access information on a device. Precise geolocation data, and identification through device scanning. Personalised ads and content, ad and content measurement, audience insights and product development.

Strictly Necessary Cookies/Plugins

These cookies/plugins are necessary for the website/mobile applications to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies/plugins do not store any personally identifiable information.

Performance Cookies/Plugins

These cookies/plugins allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies/plugins collect is aggregated and therefore anonymous. If you do not allow these cookies/plugins we will not know when you have visited our site, and will not be able to monitor its performance

Functional Cookies/Plugins

These cookies/plugins enable the website/mobile applications to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies/plugins then some or all of these services may not function properly.

Targeting Cookies/Plugins

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies/plugins, you will experience less targeted advertising.

Social Media Cookies/Plugins

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Ensure security, prevent fraud, and debug

To ensure security, prevent fraud and debug vendors can:

1. Ensure data are securely transmitted

2. Detect and prevent malicious, fraudulent, invalid, or illegal activity.

3. Ensure correct and efficient operation of systems and processes, including to monitor and enhance the performance of systems and processes engaged in permitted purposes

Vendors cannot:

1. Conduct any other data processing operation allowed under a different purpose under this purpose.

Vendors can:

2. Store and access information on the device such as cookies and device identifiers presented to a user.

Link different devices

Always Active

Vendors can:

1. Deterministically determine that two or more devices belong to the same user or household

2. Probabilistically determine that two or more devices belong to the same user or household

3. Actively scan device characteristics for identification for probabilistic identification if users have allowed vendors to actively scan device characteristics for identification (Special Feature 2)

Link different devices

Always Active

Vendors can:

1. Deterministically determine that two or more devices belong to the same user or household

2. Probabilistically determine that two or more devices belong to the same user or household

Precise geolocation data, and identification through device scanning

Actively scan device characteristics for identification

Vendors can:

1. Create an identifier using data collected via actively scanning a device for specific characteristics, e.g. installed fonts or screen resolution.

2. Use such an identifier to re-identify a device

Use precise geolocation data

Vendors can:

1. Collect and process precise geolocation data in support of one or more purposes.

2. N.B.: Precise geolocation means that there are no restrictions on the precision of a user’s location; this can be accurate to within several meters.

Personalised ads and content, ad and content measurement, audience insights and product development

Select basic ads

To do basic ad selection vendors can:

1. Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address

2. Use a user’s non-precise geolocation data

3. Control the frequency of ads shown to a user.

4. Sequence the order in which ads are shown to a user.

5. Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context

Vendors cannot:

1. Create a personalised ads profile using this information for the selection of future ads.

2. N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted.

Measure content performance

To measure content performance vendors can:

1. Measure and report on how content was delivered to and interacted with by users.

2. Provide reporting, using directly measurable or known information, about users who interacted with the content

3. Combine this information with other information previously collected, including from across websites and apps.

Vendors cannot:

1. Measure whether and how ads (including native ads) were delivered to and interacted with by a user.

2. Apply panel- or similarly derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)

Create a personalised ads profile

To create a personalised ads profile vendors can:

1. Collect information about a user, including a user's activity, interests, demographic information, or location, to create or edit a user profile for use in personalised advertising.

2. Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalised advertising.

Measure ad performance

To measure ad performance vendors can:

1. Measure whether and how ads were delivered to and interacted with by a user

2. Provide reporting about ads including their effectiveness and performance

3. Provide reporting about users who interacted with ads using data observed during the course of the user's interaction with that ad

4. Provide reporting to publishers about the ads displayed on their property

5. Measure whether an ad is serving in a suitable editorial environment (brand-safe) context

6. Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity

7. Combine this information with other information previously collected, including from across websites and apps

Vendors cannot:

1. Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)

Develop and improve products

To develop new products and improve products vendors can:

1. Use information to improve their existing products with new features and to develop new products

2. Create new models and algorithms through machine learning

Vendors cannot:

1. Conduct any other data processing operation allowed under a different purpose under this purpose

Select personalised ads

To select personalised ads vendors can:

1. Select personalised ads based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information.

Select personalised content

To select personalised content vendors can:

1. Select personalised content based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information.

Create a personalised content profile

To create a personalised content profile vendors can:

1. Collect information about a user, including a user's activity, interests, visits to sites or apps, demographic information, or location, to create or edit a user profile for personalising content.

2. Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalising content.

Apply market research to generate audience insights

To apply market research to generate audience insights vendors can:

1. Provide aggregate reporting to advertisers or their representatives about the audiences reached by their ads, through panel-based and similarly derived insights.

2. Provide aggregate reporting to publishers about the audiences that were served or interacted with content and/or ads on their property by applying panel-based and similarly derived insights.

3. Associate offline data with an online user for the purposes of market research to generate audience insights if vendors have declared to match and combine offline data sources (Feature 1)

4. Combine this information with other information previously collected including from across websites and apps.

Vendors cannot:

1. Measure the performance and effectiveness of ads that a specific user was served or interacted with, without a Legal Basis to measure ad performance.

2. Measure which content a specific user was served and how they interacted with it, without a Legal Basis to measure content performance.

Technically deliver ads or content

To deliver information and respond to technical requests vendors can:

1. Use a user’s IP address to deliver an ad over the internet

2. Respond to a user’s interaction with an ad by sending the user to a landing page

3. Use a user’s IP address to deliver content over the internet

4. Respond to a user’s interaction with content by sending the user to a landing page

5. Use information about the device type and capabilities for delivering ads or content, for example, to deliver the right size ad creative or video file in a format supported by the device

Vendors cannot:

1. Conduct any other data processing operation allowed under a different purpose under this purpose

Match and combine offline data sources

Vendors can:

1. Combine data obtained offline with data collected online in support of one or more Purposes or Special Purposes.

Receive and use automatically-sent device characteristics for identification

Vendors can:

1. Create an identifier using data collected automatically from a device for specific characteristics, e.g. IP address, user-agent string.

2. Use such an identifier to attempt to re-identify a device.

Vendors cannot:

1. Create an identifier using data collected via actively scanning a device for specific characteristics, e.g. installed font or screen resolution without users’ separate opt-in to actively scanning device characteristics for identification.

2. Use such an identifier to re-identify a device.