Shah Rukh Comes To The Rescue For Genelia And Riteish Deshmukh For THIS Reason

Talking about it the actor wrote, “My friends @geneliad & @Riteishd were discussing who would launch their Plant Based Meats Venture.  I opened my arms wide and said ‘Main Hoon Naa’. I wish the entire team of @ImagineMeats my best as they dish out #TheHappyMeat. It’s live go visit.” He obviously appended the tweet with an image of him, in his signature style open-armed pose, with ImagineMeats in both his hands.

Last year, the Deshmukh couple had announced their new venture, and it is only now that everything they had dreamed to achieve is finding fruition, speaking about their venture at the launch, Genelia said, “As a mother, and as a citizen of India and the world, I have always been focused on the kind of planet we are leaving behind for our children. Seeing firsthand the innovation underway in the global food industry, Riteish and I were encouraged to take this big step and bring to you delicious foods which are so much better for the planet. We want Imagine Meats to be the choice for anybody seeking the taste of meat, without the guilt of environmental and public health impacts – just as it will be for our own family. It is our mission to make the world kinder and safer for our children, and this is a great start.”

For Ritesh the reason behind this venture is slightly more simple, the actor who has turned vegetarian claims there have been times when he misses eating non-vegetarian food, so ImagineMeats has been the right way forward for him and his cravings. Here’s wishing the couple the very best for their venture, for the rest – Shah Rukh hai na!