ZEE Studios Planning To Release Maidaan And Antim The Pay-Per-View Way On ZEEPLEX?
ZEE Studios is in talks with the makers of Antim and Maidaan to opt for a hybrid release, i.e. to release it on a pay-per-view platform as well as in the cinemas.
The much-awaited Radhe: Your Most Wanted Bhai recently released in the cinemas and pay-per-view platform ZEEPLEX. Radhe received a great response and the makers exclaimed that they were not sure about getting such a good viewership on the first day of the release. They feared that audiences would not be willing to spend Rs. 249 for a single movie. However, on the first day of its release, the film gained 4.2 million views. Now, ZEE Studios is in talks to release Maidaan and Antim on the pay-per-view platform.
According to a media report, Zee Studios has begun talks with the makers of Antim and Maidaan to release the films on ZEEPLEX. The report suggests that the industry has now realiSed that if a film stars a big name, then a simultaneous release in cinemas and on a platform like ZEEPLEX can be an interesting proposition. Hence, Zee’s top honchos wasted no time and have already approached around 4-5 highly awaited biggies.
The two films which are reportedly in talks to release on the pay-per-view platform are Antim and Maidan. Maidan is produced by ZEE Studios itself; therefore there is a good possibility that the production house may release the film on ZeePlex.
Helmed by Amit Ravindernath Sharma, Maidaan is a sports drama featuring Ajay Devgn. Zee Studios, Boney Kapoor, Akash Chawla, and Arunava Joy Sengupta are the producers of Maidaan. The screenplay and dialogues for the film have been written by Ritesh Shah and Saiwyn Quadros, respectively. In addition to Ajay Devgn, Priyamani and Gajraj Rao play important roles in Maidaan. The movie Maidaan revolves around the Indian national football team coach and manager Syed Abdul Rahim, who is known as the architect of Indian football.
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After Radhe: Your Most Wanted Bhai, Salman Khan would be seen next in Antim: The Final Truth. As Salman Khan is producing the film, after Radhe: Your Most Wanted Media, he would opt for a hybrid release for Antim too.
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