Katrina Kaif Roped In As Brand Ambassador For SugarFree For Their New Campaign ‘Fitness Ka Pehla Kadam’

It is no surprise that Bollywood actress Katrina Kaif is a fitness fanatic and perceptually motivates her audience to switch to a healthy lifestyle through her Instagram posts and videos. This time, around the low-calorie sweetener brand SugarFree has roped Katrina Kaif for their new TVC which describes how one should switch to healthier versions of sugar through their new campaign ‘Fitness Ka Pehla Kadam’.

The TVC also highlights the brand’s Stevia range named SugarFree Green. Katrina Kaif will represent the brand Sugar Free and its parent brand Sugar Free D’lite chocolates. The TVC starring Katrina Kaif will be displayed in 7 Indian languages and the campaign will see its digital and print platforms exposure as well. The campaign is designed by Wunderman Thompson. The campaign revolves around the story that actress Katrina Kaif playfully urges the consumers to switch to a healthier version of sugar by adopting SugarFree and take their ‘Fitness Ka Pehla Kadam’.

Katrina Kaif is delighted to be the brand ambassador for SugarFree and the actress said, “As a fitness enthusiast, I know how important discipline is; especially when it comes to what you eat. I’m happy to announce my association with SugarFree, a brand that has been at the forefront of making it easier for all of us to be able to start a fitness regime by cutting out the empty calories from sugar. There is a natural synergy in the way we see fitness and getting healthier as an organic lifestyle movement allowing you to make the choices that are right for each individual.”

It seems even the brand SugarFree is honoured to have Katrina Kaif on board with them, Tarun Arora chief operating officer and director – Zydus Wellness said, ‘”Bringing Katrina Kaif on board as SugarFree’s new brand ambassador is a step toward accelerating this growth and strengthening our position as the market leader. Katrina’s passion for health and fitness resonates strongly with our brand values. We want to build on her immense popularity and following to reach new audiences looking to take the first step toward fitness.”