Wow, just wow! BTS has broken a tie with one of the world’s most successful musicians

K-pop band BTS is enjoying their best time in the music industry. BTS’s latest track, My Universe, a collaboration with Coldplay, has topped several Billboard charts. BTS have broken out of a tie with Taylor Swift, one of the most successful musicians of all time, with another week at No. 1 on the Digital Song Sales chart, proving, like never before, that they can still sell music in an industry that has largely moved away from buying and placed a heavy emphasis on streaming.

Suga released his remix of the Coldplay and BTS collaborative hit single, "My Universe." #BillboardNews pic.twitter.com/VxVygjzP9s

— billboard (@billboard) October 19, 2021

Record breaking sales

With 127,000 copies sold, My Universe debuted at No. 1 on the Digital Song Sales chart, and it remains there this period. BTS has collected its forty-fifth week at No. 1 on the Digital Song Sales list, with the song leading the charge once more. That is not just an incredible figure, but it is also the most astonishing total of all time. The septet breaks a tie with Taylor Swift by putting another frame in control of the purchase-only list. With 44 weeks on top, the two names were on par last period, but now, after years of owning this piece of history, Swift has been moved to second position.

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Taylor Swift still holds some record

Interestingly, BTS overtook Swift in this category, yet she remains the artist with the most No. 1 hits on the Digital Song Sales chart. Swift’s No. 1 successes on the Digital Song Sales chart last an average of two weeks, whereas BTS’s smashes seem to last far longer. The K-pop group’s hits stay at No. 1 for an average of five weeks, however some of their biggest wins aren’t included in that figure.

BTS now holds two of the three longest-running chart-topping positions in the ranking’s history. With 18, their disco-influenced cut Dynamite retains the record for most frames on the throne, while their own Butter is on par with Luis Fonsi, Daddy Yankee and Justin Bieber’s Despacito for second place.