Ekta Kapoor Introduces Her Home Decor Brand EK; ‘Bring India Home’ Says Padma Shri Awardee

Ekta Kapoor is the leading producer in the entertainment industry. She is known for making various projects and entertaining the audience. Now she is all set to announce her home decor brand. Ekta R Kapoor, and Roposo, owned by Glance, the consumer internet company, announced the launch of home decor, home furnishing and wellness brand, ‘EK’. This is the first label to be launched by Roposo through Glance Collective, a joint venture company between Glance and Collective Artists Network.

Ekta Kapoor took to her social media account to announce her home decor brand. While sharing a video featuring herself Ekta Kapoor wrote, “EK is my humble tribute to the artistic excellence and wellness sensibilities of India. We wish to bring you the vibrance, warmth, rich heritage and the sublime wisdom of India. Our range of home décor and wellness accessories have a sense of deep rootedness. They are made with materials, colours and designs that are good for you. I hope they will bring you happiness, positivity and tranquillity. Welcome EK into your Homes. Bring India Home. @ekbyekta”.

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Ekta Kapoor’s EK collection is inspired by India’s rich cultural heritage and wellness traditions and has signature products that incorporate both traditional and contemporary design elements, across categories like home décor, home furnishings, and wellness accessories. It is crafted with the intent of filling the buyer’s home with positive energy, these products are made with soothing materials, fabrics, motifs, fragrances and colors that are known to have positive emotional effects on their users.

EK’s catalog includes home furnishings like bed linens, cushion covers, drapes and table runners, home decor products like wall art, vases, serve ware, spiritual and wellness products like dhoop burner, hamsa and evil eye jewellery, and much more. These products will all reflect Ekta’s unique style.

(Also Read: Padma Shri Award 2021 Complete Winners List: Kangana Ranaut, Karan Johar, Adnan Sami, Ekta Kapoor And Others Bag The Prestigious Honour)

While talking about her home decor brand Ekta Kapoor said that EK is her way of empowering local artisans, who are striving to preserve Indian heritage and culture through their art. She also said that the partnership with Roposo is very exciting, since it will ensure that the work of these local artisans reaches consumers in every corner of the country, through the technology, scale and distribution backbone of platforms such as Glance and Roposo. It will also help in amplifying the deep knowledge of wellness our country possesses, making it relevant and accessible in today’s world.

Meanwhile, Ekta Kapoor recently received the fourth highest civilian award, Padma Shri. She also announced the 6th season of television sitcom Naagin when she went on the Weekend Ka Vaar of Bigg Boss 15. She announced that it will premiere on television on January 30 next year.