Heartthrob Vijay Deverakonda launches song for THIS upcoming film and extends his support

Telugu actor and heartthrob Vijay Deverakonda  recently  launched the latest romantic number Prem Akasam from the upcoming film Rowdy Boys, which marks the debut of producer Dil Raju’s nephew Ashish Reddy in the pivotal role. Deverakonda, who is lovingly referred to as ‘Rowdy Boy’ by his fans, expressed his excitement about the upcoming film at the song launch event and said that he was very happy to launch the song.

The love song is picturised on the lead pair of the film Ashish Reddy and Anupama Parameswaran and they can be seen sharing beautiful loving moments. The song gives a glimpse of the wonderful chemistry shared between the two leads and many cute moments too.

The filming of Rowdy Boys was recently completed and its teaser is receiving positive response from the audience. The makers of the film are planning to release the picture in theatres soon.

The film that marks the debut of Ashish Reddy is directed by Harsha Konuganti of Hushaaru fame. It is produced by Dil Raju and Shirish under the Sri Venkateswara Creations banner along with Harshith Reddy as the co-producer of the film.

The music of the film is composed by composer Devi Sri Prasad and its beautiful lyrics are penned down by Shreemani with Cinematography by Madhie ISC.

In an interesting anecdote about the title of the film that was shared by the producer Dil Raju during the song launch of the film, he mentioned that before finalising the title of the film he sought permission from Vijay Deverakonda for the same. He inquired if his fandom was known as the Rowdy Boys to which Deverakonda clarified that his fandom is called ‘Rowdies’ and the producer can go forward with the name ‘Rowdy Boys’.

The movie that is a college romantic drama with the flavour of action in it is expected to have a theatre release soon and fans are really eager to witness it.

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